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Sony launched its horror sequel Escape Game: Tournament of Champions early yesterday at 3 p.m. doing $ 1.2M previewed in 2,382 cinemas.
What’s the makeup here? Given how funky the pandemic is, we can only look at recent statistics for the genre, and the closest title is Universal / Blumhouse. The purge forever which made $ 1.33 million in Thursday previews in 2,550 theaters from showings that started at 7pm. Allowed, Escape room 2 is PG-13 and Purge forever is R, dealing respectively with two different demos: women under 25 and men over 25. A Quiet Place, Part II‘s Thursday ($ 4.8 million) is too big a brand and New Line didn’t host a preview for Conjuring: The devil made me do it.
The first one Escape room played during the first weekend of the year in 2019 earning $ 2.3 million in Thursday previews which started at 4 p.m. before posting an opening of $ 7.6 million on Friday and 18.2 millions of dollars. Escape room, made for $ 9 million before P&A, then generated an estimated net profit of nearly $ 47 million for Sony after a worldwide soundtrack of $ 155.7 million, of which $ 57 million came from the United States and Canada . Speaking of Canada, the province of Ontario, home to the country’s BO capital, Toronto, is now reopening at reduced capacity.
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Purge forever, During a July 4th weekend when the holiday fell on a Sunday, made $ 5.77 million on the first Friday (including previews) and a 3-day $ 12.55 million.
Escape Game: Tournament of Champions, which sees the return of filmmaker Adam Robitel and stars Logan Miller, Taylor Russell and Deborah Ann Woll, is expected to gross $ 7-8 million this weekend in 2,815 locations. The sequel cost $ 15 million before P&A, and Sony protected the film for theatrical release rather than throwing it on a streamer during the pandemic.
Unlike the other weekend wide entry, Warner Bros’ Space Jam: a new legacy, escape room 2 is a pure windowed theatrical release. Jam space 2 will debut in theaters and on HBO Max today without Thursday night premieres. The hope is that the animated-live-action hybrid sequel will reach $ 20 million. There are lingering concerns from some sources about the Delta variant; and that families will limit their going to the movies because children are not yet fully immunized. Jam space 2 is booked in 3,950 cinemas.
Yesterday, Disney Black Widow brought an estimate $ 4.9M at 4,160 locations, bringing its total in the United States to $ 105.7 million. As we reported yesterday, the MCU title directed by Cate Shortland is the fastest film to cross $ 100 million during the pandemic, reaching the milestone of the century in six days. Black Widow, which is also available in homes on Disney + Premier for $ 29.99, is expected to post a second weekend of $ 24-28 million.
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