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With iOS 14, Apple allows users to personalize their iPhone home screen with widgets for the first time, which has become extremely popular among users. A new search by Sensor tower reveals that nearly 15% of iPhone users in the US have already installed at least one app to change the look of the iOS 14 home screen.
The research company has tracked the download numbers of the five most popular apps available on the App Store that offer multiple Home screen widgets: Widgetsmith, Color Widgets, Photo Widget: Simple, WidgetBox, and Photo Widget.
According to Sensor tower, these apps together have been installed on more than 13 million iPhones in the United States alone since the launch of iOS 14 on September 16. As of September 21, all the apps mentioned have been downloaded over 3.8 million times.
Widgets have been rife on Android devices for over a decade. Over the past couple of months, iPhone users have shown constant interest in adding these useful shortcuts to their home screens. As the ecosystem continues to grow on Apple devices, developers have the opportunity to identify innovative ways to meet this new consumer demand and potentially gain greater engagement via an increase in on-screen real estate. Home.
In September, Pinterest broke its daily App Store upload record thanks to iOS 14 widgets, although the app didn’t even offer any type of widget at the time. This is because users were downloading Pinterest to seek inspiration for the iOS 14 home screen layout. The app registered around 616,000 downloads from the App Store on September 21.
The research also mentions an increase in searches for apps offering replacement icons for iOS, which also became popular after the release of iOS 14. With iOS 14.3, which is currently available in beta, users will be able to create shortcuts. application with custom icons without being redirected to the Shortcuts application, which should further increase interest in these changes.
Have you ever tried to personalize your iOS 14 home screen with these apps? Let us know in the comments section below.
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