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Canalys researchers say hardware makers sold 30.7 million Chromebooks in 2020, the platform’s best year. For example, Google’s productivity platform accounted for over 10% of all personal computers sold last year.
“The demand for Chromebooks is on the rise,” Canalys research director Rushabh Doshi said in a prepared statement. “As many countries are forced to accelerate their digital education plans following additional lockdowns, schools and universities are clamoring for easy-to-deploy solutions and Google’s digital offerings for education are proving to be very popular on competing platforms, especially in the United States and Western Europe. . “
According to Canalys, hardware makers sold a record 11.2 million Chromebooks in the fourth quarter of 2020, the best quarter on record for the platform, and more than 4 times the sales recorded in the previous year’s quarter. And they sold 30.7 million Chromebooks in 2020. Canalys estimates the total size of the PC market in 2020 at 297 million units sold, and I came up with a very similar number, 288.9 million units, by averaging data from Gartner and IDC. But anyway, Chromebooks made up over 10% of all personal computers sold in 2020.
HP was the top seller of Chromebooks with 3.5 million units sold in the fourth quarter, according to Canalys, and sales were up 235% year-over-year (YOY). Lenovo was in second place with 2.8 million units sold and growth of 1766% (!). Acer and Dell both shipped around 1.5 million units. And Samsung landed in fifth place with just over a million units sold, up 630%.
Canalys says demand for Chromebooks “is expected to remain strong through 2021”. To help matters, the company also says that the platform has attracted growing interest from outside the education market, including consumers and traditional business customers who “are looking for Chromebooks to provide affordable continuity of. their activities or their personal computing ”.
Canalys also noted that the tablet market also experienced strong growth in 2020, with sales reaching a record level of 52.8 million units in the fourth quarter and 160.6 million units in 2020; the latter figure is 28% higher than in 2019. Apple has sold nearly 20 million of these tablets, the best performance for iPad since 2014. (Interestingly, this almost accurately reflects the PC growth experience in 2020, where sales were higher than any year since 2015.) Samsung (9.9 million units), Amazon (6.5 million), Lenovo (5.6 million) and Huawei (3, 5 million) round out the top five.
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