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The universe belongs to Marvel. "Avengers: Endgame" broke the record for the biggest opening weekend with ticket sales estimated at $ 350 million and $ 1.2 billion worldwide, hitting a new high in the world. era of blockbusters dominated by comics studio.
The final of the "Avengers" has even exceeded its expectations by far, according to studio estimates Sunday. It was expected that the film would open between $ 260 and $ 300 million in American and Canadian theaters, but the audience was so numerous that "Endgame" broke the previous record of $ 257.7 million. Last year by "Avengers: Infinity War". he surpassed just "The awakening of the force".
"Endgame" was just as huge abroad. Worldwide, it has erased the previous record of $ 640.5 million, also established by "Infinity War". ("Infinity War" did not open in China, the world's second largest film market, until two weeks after its debut.) "Endgame" set a new weekend record in China , where he reported $ 330.5 million.
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In one fell swoop, "Endgame" has already done more than just movies like "Skyfall", "Aquaman" and "The Dark Knight Rises" swollen in their entire series, not taking into account inflation.
Alan Horn, president of Disney, thanked Marvel Studios and its president, Kevin Feige, for questioning "the notions of what is possible in the cinema".
"The monumental success of this weekend reflects the world they imagined, the talent involved and their collective passion, and the irrepressible enthusiasm of fans around the world," Horn said in a statement. .
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To meet the demand, Walt Disney Co. has broadcast "Endgame" in more theaters – 4,662 in the United States and Canada – than any previous opening. Pre-ticketing services set new records. The first ticket buyers crashed on the AMC website. And from Thursday, some theaters even stayed open 72 hours in a row.
"We have really tired staff," said John Fithian, president and CEO of the National Association of Theater Owners. "I spoke to a Kansas exhibitor who said:" I've never sold a 7-hour show on the Saturday morning before, "and they did everything on their tour. "
Not working in favor of the film was its long duration: 161 minutes. But the theaters have dedicated more films to "Endgame" than any previous film to satiate the frenzy around Joe's film and Anthony Russo, a film that connects the "Avengers" scenario and the 21 previous releases of "The". "cinematic universe" of Marvel, started with 2008 "Iron Man."
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For an industry that suffers from uncertainty about the growing role of streaming, the weekend has been a gigantic demonstration of the lucrative power of the movie theater. Fithian may have called it "the most significant moment in the modern history of cinema".
"We are expecting more than 30 million Americans and more than 100 million global guests who have experienced" Endgame "on the big screen in a weekend," Fithian said. "The numbers are staggering."
Good reviews have been even more positive for "Endgame". It currently ranks at 96% cool on Rotten Tomatoes, the highest rating of all Marvel movies, apart from "Black Panther".
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If there was a shadow at the weekend for the theatrical industry, it was just how much the theaters depended on a single studio: Disney.
Disney now holds one of the 12 best box office openings of all time except one. (The "Jurassic World" of Universal is the only exception.) The studio is on the verge of a record year, with releases including "Aladdin", "Toy Story 2", "The Lion King", " Star Wars: The Rise of Skywalker "and" Frozen 2 "on the horizon.
Following the acquisition of 20th Century Fox, Disney is expected to account for at least 40% of national box office sales in 2019, a new market share record. The company's "Captain Marvel" – positioned as a sort of introduction to Marvel's "Endgame" – also reached second place on the weekend, eight weeks after its opening.
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But room owners regularly speak of a "halo effect" around a movie like "Endgame". Such sensations attract new moviegoers and expose millions of people to a barrage of movie trailers.
A huge success was essential for a box office that, early in the week, was 16% behind the pace of ticket sales last year, according to Comscore. "Endgame" has moved the needle a bit, but the boost has been less since Infinity War opened the same weekend in 2018.
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No other new broad version has dared to open against "Endgame". The guessing game will now move on to how far "Endgame" can go. Given its beginnings, it should compete with the world's top three wholesalers: "The Force Awakens" ($ 2.068 billion in 2015), "Titanic ($ 2.187 billion in 1997) and" Avatar "($ 2.788 in 2009) .
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