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At first glance, this may sound strange. "Spider-Man" has opened its doors to generally positive reviews. In its first week, it raised $ 185 million in North America and nearly $ 600 million worldwide. This does not seem to be the time to organize a strategic retreat.
Nevertheless, relying on the story of the "Avengers" is an advantage that somewhat confuses the analysis. And the creative weaknesses of the film – which are not insignificant – associated with the challenge of maintaining a nested "cinematic universe" suggest that the major losses suffered in "Endgame" have left holes in Marvel's merry society, which will require a bit of time. absorb and recover.
It is obvious that Marvel has a lot of arrows in his quiver, including simple suites to "Black Panther", "Captain Marvel" and "Guardians of the Galaxy". Whatever the weight of the box office this summer, Marvel has managed to defy this gravity.
Like "Spider-Man: Homecoming", "Far From Home" has its moments. But even with a plot that builds the emotional weight of "Endgame", another mediocre villain (if perhaps better than the vulture), a heavy dose of Disney Channel romance and too much clunky shunks involving adult chaperones were giving this feeling qualitatively more like a middleweight competitor.
In addition, with the acquisition of 20th Century Fox, Disney / Marvel has taken control of two flagship properties of Marvel, Fantastic Four and X-Men, whose rights to the movies were fragmented several years ago. They both seem ready to be incorporated into the extensive Marvel Cinematic network. Universe.
Such companies require time and caution, which rarely comes from rigidly adhering to a release schedule designed to allow Disney to consistently offer mainstream products and ensure that its shareholders are the happiest in the world. .
Still, this summer, an accumulation of box office disappointments elsewhere – including venerable franchises with "Men in Black: International", "Godzilla: The King of Monsters" and "Dark Phoenix", the latest X-movie. Men – provides a warning note.
Disney has made the right choice by cooling its jets when it's "Star Wars". Even if it is tempting to continue to progress, it would be prudent to adopt a similar approach as Marvel moves to the post-endgame phase.
The wonder has so far seemed almost invincible. Yet the uncertain map of Spider-Man for the future and the simple law of averages increase the risk of seeing her wings sung, sooner or later, if she insists on flying so close to the sun.
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