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Spurlock, famous, has only eaten at McDonald's for a month to demonstrate the dangers of fast food in "Super Size Me," which has become almost a horror film for anyone who has spent a little too much of time in the shadow of the golden arches.
Follow-up is not as conceptually presented – it's a messy mess – but it still touches the heart of the Americans' food problems, the obesity epidemic and the way we do it. to be courteous. at least reassured, by words such as "fresh" and "natural" and terms such as "free range", though, as presented here, they turn out to possess relatively little real meaning.
Spurlock demonstrates his argument in "Holy Chicken!" choosing to open his own fast food restaurant, which involves getting into chicken farming.
According to popular belief, it is a little too precious, because it avoids the problems related to the bad treatment of these farmers by big corporate interests (or "Big Chicken", as they are called), which removes the film a tangent appearance. relative to its central point.
The most salient aspect, rather, emanates from Spurlock's meetings with marketing experts, who talk about creating "halos for health" – essentially, dress for old fast-foods, as 44% of Americans consume it at least once a week, with ingredients like kale or healthy options that perpetuate the illusion that these meals are better for you than they actually are.
The public, of course, is complicit in the process. People generally prefer the taste of fried chicken to grilled, despite the declared desire to eat healthier and more humanly.
In the film, this is evidenced by a comical series of contortions designed to promote these impressions, ranging from the most economical definition of the "free range" definition to the painting of the grill marker on the chicken to further advance the impression. idea that it is simply "crispy". "not fried.
"It's a very good bull here, over there," Spurlock muses, looking at the proposed marketing materials, which speak of terms such as "no hormones added" and "no cages", that sound good but which, stripped , are exposed mainly hollow.
In many ways, "Saint Chicken!" is more a matter of media literacy than anything else, and the extent to which consumers willingly allow themselves to be misled, even deceived, by advertising.
"Have things really changed, are things improving?" Spurlock, recounting the story again, asks about fast food consumption from the start.
Compared to the original, the message and the messenger seem more imperfect. "Super Size Me 2" answers these questions in a way that will leave you feeling upset and, if not crisp, a little steamed.
"Super Size Me 2: Holy Chicken" will be presented on September 6th in several theaters in New York, Los Angeles and Chicago, as well as in other cities and on demand on September 13th.
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