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It's happened to us all.
You enter the Luxor, the Mohegan Sun or Tropicana overflowing with confidence, a wallet filled with money and plan some nice and reasonable game and maybe two sets of cocktails.
A few hours later, you do not know what time it is, how many drinks you drank or what happened to your money.
But here you are again at the ATM, with no intention of leaving the bright, tempered casino where everything seems to be going well, despite the fact that you are losing money.
In the end, the house always wins.
But how do casinos make us lose so much money? How do they make otherwise rational people – people who work hard to earn a living and make day-to-day financial decisions – throw hundreds or even thousands of dollars based on the literal dice roll, or Draw cards?
The short answer is that all aspects of a casino, from carpets to ceilings and everything in between, are designed to thwart common sense and get people to make decisions that go against their own interests.
Casinos use sounds, lights and a physical design to create an environment that is both welcoming and difficult to navigate. They resort to incentives such as the illusion of frequent large gains to convince us that we could become rich if we continue to play. And they eat us with food and drinks to keep us satisfied and needless, beyond the diversion.
Read on to see nine ways that casinos make you spend more money.
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