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DOSSIER – In this August 8, 2017 photo, the Walt Disney Co. logo appears on a screen above the floor of the New York Stock Exchange. On Thursday, April 11, Disney unveils details of its long-awaited streaming service, Disney Plus. (Richard Drew, File / Associated Press)
NEW YORK – Walt Disney shares reach an all-time high at the start of the negotiations, after the company aggressively entered the streaming arena.
The Disney Plus video release will be released alongside a series of blockbuster movies, including Aladdin, Toy Story 4, The Lion King, Frozen 2 and Star Wars: Episode IX.
Shares of The Walt Disney Co. reached $ 129.85 at the opening bell on Friday, up 13%.
Disney Plus will be released in the United States on November 12 at a price of $ 6.99 per month, well below the $ 13 imposed each month by Netflix, which holds a dominant position in the streaming industry.
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