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I did not know what to expect from Coachella Music and Arts Festival.
If I were to listen to every news that is written about the festival, I guess it's both a glittering entertainment industry feast for influencers and a hellish world of teenage county music. Orange who drink from school while drinking.
Although these two elements are certainly present, there is also a music festival, well organized.
Prior to attending the festival, I had heard about Coachella's alcohol policy, which states that you are only allowed to buy or consume alcoholic beverages in 21 designated areas. A variety of fenced garden breweries and cocktail spaces dot the sides of the main scenes.
The politics caused a lot of anger among festival-goers. In some ways, it's understandable: many festival goers over the age of 21 enjoy drinking throughout the weekend. I think many people perceive a music festival as an event to drink, as evidenced by all the sponsors of alcohol (Heineken, Cupcake Wine, etc.) put forward on the pitch.
To my knowledge, the alcohol policy is atypical for the industry. No other festival that I have attended has limited the consumption of alcohol in this manner.
At the end of the weekend, I realized that the restriction was a brilliant gesture.
The result of such a policy is to force festival-goers to make a choice: do you drink or do you listen to music? At almost all the concerts in the other festivals I attended, the crowds are constantly scrambling to buy beer or bring them back. It distracts people who want to enjoy music.
On another level, the simple fact of drinking a little more disturbing probably reduces the amount of drink festival-goers. It did it for me.
Even though I had not planned on getting myself over the weekend – I'm working after all – I was not above taking a few drinks by the end of the night. But when I was in the crowd in the perfect position to watch Janelle Monae, I had to ask myself: Is this drink worth losing some of its incredible ensemble? For me, the answer was obvious.
Plus, getting drinks out of the crowd means less waste and no one spills drinks on top of each other. Restricting beverages to 21 and over reduces the risk of drinking to minors. Unfortunately, politics can not prevent minors from drinking before going to the festival, which I have seen a lot.
Overall, however, I noticed fewer rude and drunk people at Coachella, a phenomenon common in other festivals and concerts that I attended. Maybe Coachella has a particularly friendly and responsible audience or maybe Goldenvoice, the festival organizer, is crafting well thought out policies. I guess it's the last one.
The move directly puts the focus on the average participant, where it should be: on music and art.
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