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Walmart.com has teamed up with the KIDBOX Kids Clothing Subscription Service to launch a new product, the Walmart KIDBOX Style Box. For $ 48, parents will receive a box of four to five famous brands from the Walmart.com clothing line, which includes brands such as Betsey Johnson, Levi's and The Children's Place. Clothes are for newborns to children in their early teens. If the family keeps each item in the box, it will save about 50% of the retail cost of these clothes.
This is only the last way used by Walmart to compete with e-commerce players. In 2017, Walmart acquired Bonobos and Modcloth, two digital fashion brands. And the year before, she had bought Jet.com, an online retailer that competes with Amazon. All of these efforts were aimed at moving beyond Walmart's main consumer, who lives in the center of the country, and extends to urban and millennial consumers.
Well, these urban millennials now have children. And many choose to shop through online subscription services. This approach makes sense. Children grow up fast and parents spend a lot of time following them. With a service like KIDBOX, algorithms associated with personal stylists help to prepare the boxes and adapt them to the child's taste. Then, the boxes come every month, which allows the parent to save time when shopping.
The price of the box is reasonable, but not cheap. In other words, parents will pay more for convenience than value, especially when it comes to shopping at Walmart stores. This is another way for Walmart to become a business that caters to a wide range of consumers, including those looking for a simple digital transmission experience.
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