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Tired of pausing and rewinding YouTube tutorials to replay this tricky part? Jumprope is a new educational social network offering a powerful tool for creating video slideshows. Jumprope helps people create, step by step, guides on cooking, beauty, crafts, parenting and more, using voice-loop GIF files for each phase. And creators can export their entire course to share on Instagram, YouTube or elsewhere.
Jumprope officially launches its iOS app today with many tips for making chocolate chip bars, Easter eggs, flower boxes or eyebrows. "By moving from linear to free to something much more structured, we can help people share their knowledge and hacks more easily," says Jake Poses, co-founder and CEO of Jumprope.
The rise of Snapchat Stories and Pinterest has made people comfortable to move to the camera and show their niche interests. By building a new medium, Jumprope could become the home of fast learning. And since viewers will have tons of intention to purchase makeup, art supplies or equipment that they will have to follow, Jumprope could earn a lot of money through advertising or affiliate trading.
The opportunity to introduce instruction manuals in the mobile video era has attracted a $ 4.5 million tour led by Lightspeed Venture Partners and added strategic angels such as the director products from Adobe, Scott Belsky and Thumbtack. co-founders Marco Zappacosta and Jonathan Swanson. People are already devouring occasional educational content on HGTV and Food Network, but Jumprope is democratizing its creation.
Co-Founders of Jumprope (left): Travis Johnson, CTO, and Jake Poses, CEO
The idea came from a deeply personal place for Poses. "My brother has quite serious learning differences, and growing up with him has helped me understand how to break down and explain things to people," says Poses. "I think that it has me attached to this problem of "HHow do you organize information so that it is simple and easy to understand? . TheMany people have this information in mind because there is no way to share it easily. "
Poses was previously vice president of products at Thumbtack, where he helped move the company from 8 to 500 people and valued at $ 1.25 billion. He teamed up with AppNexus' vice president of engineering, Travis Johnson, who led a team of 50 coders. "The product takes people who have the knowledge and passion but not the skill to make the video [and gives them] railings that facilitate communication, "says Poses.
It may take years to disrupt legacy carriers like YouTube, but Jumprope considers its tool of creating and exporting guides as a way to infiltrate and steal their users. This strategy reflects how TikTok's filigree exports have colonized the Web.
How to make a jumprope.
Jumprope contains everything you need to download, including a cover image, a video presentation, a list of supplies and all your steps. For each of them, you record a video that you can then enhance with voiceover, increased speed, music and filters.
The creators are free to offer their own products or enter affiliate links to monetize their videos. Once it has enough viewers, Jumprope plans to introduce advertising, but it could also add tips, subscriptions, paid guidebooks or brand sponsorship options. Creators can export their lessons with five different border themes and seven different aspect ratios to publish them to Instagram, IGTV, Snapchat Stories, YouTube or embed them in their blogs.
"As with stories, you're essentially pushing at your own pace," says Poses about the visual experience. Jumprope offers rudimentary discoveries through categories, thematic collections or popular novelties. The startup has done a lot of work recruiting creators of all categories. That means Jumprope's catalog is already complete, with gourmet guides ranging from cinnabuns to roast pot, to the perfect cut of an onion.
"You do not always face the frustration of cooking and trying to start and stop the video with greasy hands. And if you do not want to get all the details, you can access them faster "than trying to browse a video or blog on YouTube, Poses tells me. The company then wants to create a comment function where you can leave notes, substitution suggestions, and more at each step of the guide.
Poses claims that there is no one who builds a direct competitor to his mobile video animation publisher. But he admits it will be a difficult climb to move viewers on Instagram and YouTube. Jumprope faces a challenge: most people do not look for videos like this every day. The application will have to work to remind users that they exist and that they should not just be content with the lazy choice to let Google recommend the videos it hosts.
Internet has brought communities together around every imaginable interest. But better access to creation and consumption requires better production and conservation tools. When we move from a material culture to an experiential culture, people are looking for skills that will help them forge memories and contribute to the world around them. Jumprope does a lot less work to get into the life of a guru.
You can watch my first Jumprope here or below to learn how to attach a helmet without knots:
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