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If you live in Denver and celebrate 420, the weed-smoker's day, the Carl's Jr. hamburger chain is sure to please your inevitable snack foods. the The restaurant debuts with a CBD-infused hamburger, which will be sold for $ 4.20 on Saturday, April 20 (4/20) in a single restaurant in Denver. The hamburger, named Rocky Mountain High: CheeseBurger Delight, consists of two beef patties, garnished with marinated jalapeños, pepper cheese, fries and Santa Fe CBD sauce. Carl's Jr. is the first major fast food chain to incorporate CBD into its menu.
But if you think you're going to pick on a cheeseburger, bad news: CBD is a non-psychoactive hemp compound. It does not contain tetrahydrocannabinol, or THC, the compound of marijuana that makes people feel good. The lawyers say that it promotes relaxation, reduces stress and relieves pain. In fact, some say that CBD can counteract some of the unpleasant effects of THC – if you come to Carl's Jr. smashed, anxious or paranoid, the hamburger could soften your high.
[Brands want to capitalize on 420 munchies. Weed advocates say it’s time to grow up.]
CBD has appeared in milk coffee, gummies, skincare products and even pet food: it has become one of the most striking trends of the year and should only grow. The CBD industry received a boost after the adoption of the farm bill earlier this year. When it is derived from hemp and grown according to strict regulations, its use will be legal throughout the country. (Cannabinoids that do not comply with these regulations will remain Schedule 1 substances.) But for the moment, this is a delicate area of the law because the Food and Drug Administration has still not decided how regulate CBD products.
April 20 has become a major brand opportunity for food companies. Even traditional brands such as Burger King, Denny's and Chipotle take the opportunity to communicate with their customers through unusual social media publications using stoner jargon. But cannabis industry professionals do not like stacking junk food brands that they say promote negative stereotypes about lifestyle.
The burger will only be available Saturday at Carl's Jr. Restaurant located at 4050 Colorado Blvd. in Denver, availability could possibly increase. A company executive told Business Insider that if the test went well, Carl's Jr. would consider deploying it across America, although state regulations could be a problem for him.
Given the advertising generated by the hamburger, there is a good chance that Saturday's demand is … high.
More from Voraciously:
I've tried CBD-based jelly candies, anti-stress tea and adaptogenic mushroom powder. So, why am I still so worried?
The buzz is true: Martha Stewart associates with the Canadian Cannabis Company
The Peeps have followed the path of Oreo – with novelty flavors and colors that are very random
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