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In a deleted Instagram post, Kim Kardashian West recently announced that her new fragrance with her sister Kylie Jenner would be aired at noon on April 26.
It's probably not early enough for their supporters, but people soon started discussing why this date is important.
It's the same day that Taylor Swift reminds the world daily that something is going to happen to her.
Kardashian West and Swift are well known for their rivalry and are not above some seemingly subliminal messages on social networks that fans have read to talk to each other.
So when the reality TV star posted a picture of her and her little sister Kylie peddling their latest product, he immediately went around.
"KKW FRAGRANCE X KYLIE, launched on 26/26 at MIDI on http://kkwfragrance.com", said the legend. "Three nude colored bottles, pink and red.These lip-shaped fragrances offer notes of red lotus flowers, liquid amber and peony." $ 40.
For the past few days, Swift has posted "clues" to her official Instagram account, including a photo of her beloved cats, Dr. Meredith Gray and detective Olivia Benson, with the caption "4.26".
Nobody seems to know exactly what Swift experienced that day, but people know that it seems like Kardashian West may be dragging Swift by choosing the same date.
Some also pointed out that no matter, April 26 is also the day when "Avengers: Endgame" will be released in theaters.
Anyone can relax, however, because the official Twitter account of the fragrance shares a statement from Kardashian West and Jenner, claiming that some of their bottles have not passed the durability tests and are postponing the launch.
"Together, we made the difficult decision to delay the launch because we would never publish a product that did not meet the highest quality standards," the statement said. "We will keep you posted as soon as we have a new launch date! Thank you for your understanding and your support, always."
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