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Amazon has launched a free, streaming, ad-supported streaming service in the United States that can be used through the company's Echo speaker and other Alexa devices. Display panel The first time we announced this free option, this week was unveiled today.
This new version provides access to a selection of the best playlists and ad-supported stations on compatible Alexa devices. Previously, the only ways to access Amazon's music offerings were to purchase a premium subscription in which Prime Music was integrated, or to pay separately a monthly fee ranging from $ 3.99 to $ 9.99 , depending on the level.
This launch puts Amazon in direct competition with Spotify. Until now, Spotify was the only on-demand streaming music provider offering both a free ad-supported tier and ad-free subscriptions. The free version of Spotify offers access to more music, but Amazon has other advantages to appeal to consumers: it could use this free option to encourage more people to join its wider ecosystem, including its Echo family, powered by Alexa, smart appliances for the home and its privileged members.
Music streaming is a growing segment of Amazon's commerce; Last year, a representative said The edge Amazon Music has tens of millions of active subscribers. But, like many early aspects of Amazon's activities, it is a factor of loss for the company that allows to conquer aggressively market share.
Amazon now makes most of its profits through its cloud computing division, Amazon Web Services. This allows it to offer benefits such as Amazon Music, hopelessly, that consumers spend them otherwise, whether it's an Echo speaker, a premium subscription or simply simply by buying more than one. Articles at Amazon, which the company is producing more and more under its own name or under other white mark brands.
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