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Farewells can be painful. But, whether big or small, they can also be extremely profitable and cathartic.
The cultural dominance of "Avengers: Endgame", the conclusion of a saga of 22 or 23 films *, and the eighth and final season of "Game of Thrones" demonstrate that the public is thirsty for purpose. in their popular entertainment. At a time when many TV shows continue to keep pace with the new seasons after the audience (we're watching you "Homeland"), film franchises are reluctant to wrap up, even after exhausting all the narrative possibilities (s & # Please, please, put an end to "Pirates of the Caribbean"), there is something to say about the completion of a narrative arc. People are turning to "Game of Thrones" or buying tickets for "Avengers: Endgame," in part because they want to see loved characters disappear at sunset or succumb to an invasion of white walkers. Years ago, "Breaking Bad" sparked new enthusiasm during his last season as he reached his bloody climax. The spectators did not want to stay tuned forever, they were thirsty for conclusion.
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In a recent Variety On the cover, Marvel Studios President Kevin Feige said he was determined not to let characters such as Robert Downey Jr.'s Iron Man and Chris Evans' Captain America continue to display screens indefinitely. "We always wanted there to be a definitive end," he said. In the movie, Downey wrote an astonishing phrase: "Part of the journey is the end. That's what "Endgame" is. "
He added that, loved the cinema, he loved "The Return of the Jedi" and his final scene of a rebel victory in the village of Ewok. "It was so important to have this scene in the Star Wars movie saga," he noted. "Having these three Jedi ghosts all in one frame was like saying goodbye. It was an incredible moment even as I felt my 10 year old heart breaking. "Based on the disappointing results of" Endgame "and media reports on torn baleen and red-eyed fangirls after full screenings, reaction to the new movie" Avengers ".
Of course, it's Hollywood, the companies behind the two franchises do not remove these intellectual property in particular. HBO is working hard on a preliminary sequence of "Game of Thrones" and has hinted that she sees other opportunities to deepen Westeros' mythology. And even if some characters have saved the galaxy one last time, the Marvel Film Universe will not go away. The company enters a new narrative phase that will include venerable characters such as Guardians of the Galaxy and Black Panther, as well as introduce new heroes with movies such as "Shang-Chi" and "The Eternals".
It is there that things become risky. Star Wars began to run out of steam after generating several sequels and disappointing sequels, the reception at the box office "The Hobbit's" compared to that of "Lord of the Rings" and Harry Potter's advance "Fantastic Beasts and Where to Find Them" You have not been able to regain the magic of the original. If quality is lagging behind, the public feels a seizure of money.
In Marvel's case, the company is sagging wisely toward a broader industry that demands inclusion. "Captain Marvel" with his female protagonist and "Black Panther" and her meticulously constructed African kingdom has been adopted by a public eager to be represented on the screen. During interviews, Feige and Endgame directors Joe and Anthony Russo suggested that Marvel would continue to present more colored heroes, female central characters and LGBTQ protagonists. "Shang-Chi", for example, will be the first of the company's films to focus on an Asian protagonist. This is not only Marvel a more modern and progressive studio, there is also a strong business reason behind this desire to be representative. After all, the "Avengers" movies are doing well all over the world – just watch the big big "Endgame" recorded in China.
"We want the films to reflect the public and we want all members of our global audience to be reflected on the screen," said Feige in an interview for Junket. "And that's what we've been doing for a long time. And that's certainly what we focus on.
In the short term, it will take some time before Marvel will experience an opening weekend similar to the one they are currently experiencing with "Endgame". The $ 350 million national debut is a commercial crescendo, not a starting point for new film franchises. The next generation of heroes will have to rack up the same kind of attention as Iron Man fans during the first decade of the MCU. It takes patience, but the gain may be a global blockbuster that brings in $ 1.2 billion globally during its opening weekend only.
It's worth it.
* Avengers: Endgame is technically the 22nd movie of "Infinity Saga", produced by Marvel. However, Feige considers that the next "Spider-Man: Far From Home" is part of this larger narrative and claims that it's a 23-series movie.
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