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Taylor Swift dropped me! the first song of her new album on Thursday night, accompanied by a feast of pastel-colored confections from a music video – and a surprise! He has already broken many records.
YouTube tweeted on Sunday that the video had broken the record for the biggest female solo debut and 24-hour solo for any video on the platform. with 65.2 million views (closing on 90 million at the time of writing). Vevo also said Sunday that ME! broke the record for the most views in a single day. Amazon added that ME! broke two records – one for most of the first day streams and one for the most requested on-demand voice requests with Alexa compared to any other first single on Amazon Music.
We have detailed how to broadcast and buy the new single in our article How to right here. A little bonus: if you stream the song on the Spotify mobile app, you'll get some lovely vertical exclusive videos, as you did for Delicate at the time of the reputation.
For a week and a half before the release of the song, Swift teased the launch of … something pink and shiny on Instagram. Thursday night, she put Swifties around the world out of misery by announcing a new single, ME! starring Brendon Urie! At the disco. The video clip for me! first shown at YouTube, April 26 at midnight ET, and featuring Swift, speaking French and unveiling a new cat, named Button, after the character of F. Scott Fitzgerald.
The famous fan of puzzles, Swift, has also hidden a whole series of Easter eggs, references to his work and classic movies in ME's video!, Training his fans in a joyful dance in search of metaphors and visual symbols like the Nashville Foot Piper. Before, during and after the video broadcast, she cleverly switched between Twitter, Instagram, YouTube and Tumblr, interacting with fans, answering their questions and generally being more active on social media than she does. since many years.
She also extended the breadcrumb trail by hinting that the name of her next album (currently called TS7) and her upcoming single are hidden in the video. Swifties explored theories on social media – the most convincing of which assume that the album and single names contain the words "heart", "home" and / or "kaleidoscope".
This unique announcement is the final result of a 13-day countdown published by Swift on Instagram and our first glimpse of what to expect from his new album (for the moment named under the name of TS7). This is the first music published by the winner of several Grammy since 2017 and the sequel to her hit album Reputation.
Taylor Hearts Tumblr
Before the announcement, Swift spoke Wednesday of his obsession with another social media platform: Tumblr. For Swift fans, Tumblr is where they can go to interact with the star, share jokes or news of their lives and maybe even invite someone to spend time at home.
Tumblr is one of Swift's three main inspirations (with Paul McCartney and the cats), she told Time in an interview. "It's like a window on what my fans are going through," she said. "It makes me feel that I can get to know them better."
In an essay for Elle last monthSwift detailed how she handles negativity on social media. Tumblr seems to generate less negativity for Swift than other social networks, but that does not mean it's not as addictive.
"I certainly go down a lot in the Tumblr bunny hole – sometimes so much that I need my brain to pause, but then I come back right away," she said. "It's just, like, you can not stay away."
In an exclusive video for Apple Music, Swift describes how she built the idea of celebrating individuality in ME !, in part as a rejection of negative thoughts and feelings that people have of themselves because of what they see online.
"It's not about being replaceable," she said. "We have sent so many messages that there is a better version of us on a social media app, with better abs, in a better vacation spot.You are the only one of you – this is Is all there is only you. "
Updated 28/04/19 8h15. PT: Added details on YouTube and Amazon streaming statistics.
Updated on 28/04/19 2.15 PT: Added Vevo statistics.
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