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The Energizer Power Max P18K Pop, an Energizer phone with a huge 18,000 mAh battery, has finally sounded the death knell after a very unsuccessful campaign from Indiegogo only received 1 % of funds needed.
The massive handset was introduced at the MWC 2019 in February and launched on Indiegogo at the end of March. However, it does not appear that many people have been caught with the Energizer brand phone – the crowdfunding window is now closed and the device has only managed to raise $ 15,000 / £ 11,000, with 11 backers.
Avenir Telecom, which uses the name Energizer licensed for use on smartphones, has set the goal of crowdfunding at $ 1.2 million / £ 920,000 and $ 599 / £ 461 for an individual phone. goal.
There were also savings for multiple pledges, which seems to be what the few donors chose to fund. In fact, Energizer was therefore likely to ship 2,500 or 3,000 phones. Now, however, it seems that the Energizer Power Max P18K Pop will never see the light of day
Why did the Energizer phone fail?
We have already written a thorough analysis of why no one has funded the Energizer phone, but to put it simply, there is a very limited audience for a phone the size and weight of a brick .
Despite some pretty interesting and innovative features, such as the dual sensor pop-up camera and the massive battery, we simply could not see anyone choosing to spend their money on P18K Pop Power Max Energizer, especially when d & # 39; 39 other great phones exist for the same price.
At the end of the day, the Energizer phone was just a novelty – its name was long and confusing.
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