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As expected, the Apple Services business was a hot topic when it called for results in the second quarter of 2019 this afternoon. Apple just unveiled four new services last month and analysts were eager to find out how Tim Cook expected each of them to affect their business.
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With particular regard to Apple TV +, Apple's CEO, Cook, explained that as consumers abandon traditional cable offerings, Apple will strive to convince them that Apple TV + should be one of the classic services they subscribe to:
"There is a huge movement of the cable bundle over-the-top. We believe that most users will get several high-end products and we will do our best to convince them that the Apple TV + product should be part of it. "
With regard to Apple Arcade, Cook said that Apple had high hopes regarding this service because games remain the most important category of the App Store. At the same time, Apple Card has attracted "significant" consumer interest ahead of its summer launch, while Apple is also trying to convince everyone to try Apple News +.
Cook was also asked if it was planned to announce additional services to supplement last month's announcements. Unsurprisingly, Mr. Cook said that Apple's current goal was to make these four platforms available to consumers, although he said that Apple was still working on new things:
"I would not want to announce something to the call. We are always working on new things. We are really focused on getting these four. We will have Apple Arcade and Apple TV + in the fall. And Apple Card will be released as part of the summer time. We have a lot of things in front of us and we are very excited to distribute them. "
In the end, Tim Cook explained that Apple considered these four new services as a way to develop and grow its business. Cook said that "Apple would not launch a service that we would not have found meaningful," explaining that "these hobbies are not" for the company.
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