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May 1, 2019 by Kyle Field
Burger King announced plans to deploy the Impossible Whopper in all of its stores across the country after a pilot at his St. Louis area facility "went extremely well," according to a representative of the parent company of the chain. Burger King discovered that adding meatless patties to the menu resulted in additional sales for its sites, which meant more customers and more profits.
What is particularly exciting about the deployment of the Impossible Burger across all Burger King sites is that the company does it brilliantly, with its iconic Whopper. It's not an afterthought or a substitution, but an optional configuration of its featured hamburger.
For Impossible Foods, the roll-out of its range in the rest of the Burger King stores in the United States confirms that the product is really fantastic (we said it!) And that it has a real appeal in the mass market. . The video announcing the pilot at Burger King's in St. Louis was absolutely hilarious and showed the reaction of people after being fooled by eating an impossible Whopper.
I might or might not have been waiting for Burger King and Impossible Foods about the expansion beyond the pilot project on Twitter because the Impossible Burgers are not easy to find. Zachary Shahan, Chanan Bos and I indulged in Impossible Burgers for our first meal when we met before our visit to the Tesla Fremont factory and we were all impressed. Chanan was so disappointed that he ordered a second one and also swallowed it.
100% vegetarian burger patties bring all the flavor, texture and experience of a beef burger, but without the beef. Impossible hamburgers are becoming more prevalent as traditional restaurant chains recognize the quality of the product and its ability to attract vegetarians, but also vegetarian and vegan families who would otherwise not visit their establishments. lack of possibilities.
Personally, this is a big problem because our family has our favorite places to eat and sits at the top of the list, not only because it makes good vegetarian food (for me). They have become our favorite places because they offer a range of delicious options, with the possibility of using tofu, meatless patties, extra vegetables, etc. no problem.
The national expansion of the Impossible Whopper at Burger King will take place by the end of 2019. You can follow the rollout and start to drool over the possibility of a delicious veggie burger on the location of the Impossible Foods Burger King today.
Source: CNN, Impossible Foods
About the author
Kyle Field I am a technology lover, passionate about finding concrete ways to reduce the negative impact of my life on the planet, save money and reduce stress. Live intentionally, make conscious decisions, love more, act responsibly, play. The more you know, the less you need it. TSLA investor.
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