Burger King's attack at McDonald's Happy Meals with "bad mood" boxes

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Burger King is trying to hit McDonald's where it really hurts – by targeting his most iconic menu item, his "Happy Meals."

On Wednesday, the hamburger chain announced the launch of a new box lunch collection that allows customers to choose how they feel.

"No one is" happy "all the time," Burger King said in a press release.

Nicknamed "Real Meals", customers will be able to order Whopper-based dishes in different atmospheres. "Happy" is not part of it.

Ambience boxes include "Pissed", "Blue", "Salty", "YAAAS" (slang for yes) and "DGAF" meal, which is an acronym that means "Do not give f —- . "

Burger King, who is known for his extravagant marketing stunts aimed at attracting customers, said that this campaign was accompanied by a deeper message this time around.

The Florida-based hamburger chain announced that it is partnering with Mental Health America as part of the Mental Health Awareness Month campaign, which will begin in May, to encourage people to feel and feel like they want. "

"With the ubiquitous nature of social media, there is so much pressure to look happy and perfect," the channel said.

The news also comes in the wake of the important new announcement from the hamburger chain, which has announced plans to launch its national band Impossible Burger by the end of the year. The hamburger looks and tastes like meat, but it's made from soy protein, coconut oil and heme, derived from plants.

José Cil, CEO of Restaurant Brands International, parent company of Burger King, said the new vegan burger was attracting new customers to its establishments across the country.

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Although a McDonald's spokesperson did not immediately respond to FOX Business's request for comment on the new lunch boxes, the company announced strong earnings for the first quarter on Tuesday. , pulled by new menu items and promotions, including its new donuts and bacon. loaded items.