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RALEIGH – On May 1, known to be a "red" day, it seems appropriate for Red Hat to redefine its red and black fedora logo. But that does not diminish the impact of change. This is as important in terms of news as Linux giving up the penguin – which is not the case.
And here it is with this post, which has just released Hatters.
Rick Smith, editor of WRAL TechWire and co-founder
If you were expecting big changes – like some blues to reflect the ongoing merger with IBM – that's not the case. In fact, the logo looks a lot like the old one.
This is good news for the traditionalists and the over-25s who have remembered Red Hat since their early childhood.
For the younger ones, well, fedoras are never really fashionable, is not it?
As announced last week, Red Hat will be unveiling a new newspaper today at the top of its downtown Raleigh office tower. At age 25 and within a multi-billion dollar company, the tower's powers decided last fall that the fedora was out of date and needed to disappear.
But that does not mean that the decision was easy. Brands matter a lot to companies and iconic logos do not change often.
In fact, if the impact in terms of brand recognition for the software giant based in Raleigh is not as important as that of its next $ 34 billion merger with IBM and all that that will mean, giving up Fedora is tantamount to seeing technology icon, founder and former CEO Bob Young in a Lulu cap (which he launched after Red Hat), not a cap adorned with the red and black logo.
Shocking!
Red Hat described the logo change as an "open brand project" and described it as "an evolution of our logo and branding system by the end of 2017". To guide this project, Red Hat followed the same principles of openness that guide our approach to construction. Software. A multidisciplinary team of in-house designers collaborated with external design consultants to simplify and modernize our logo. To bring the final design to life, we engaged Red Hatters, customers, partners and the open source community – all of whom shared their comments, ideas and criticisms. It was not a design contest. There was no vote. It was about collaborating to ensure the best vision gained. "
The "old" Red Hat logo
So why make the change? The Skinny has been talking to Leigh Day, Red Hat Media Manager, when the decision to change logo was made a few months ago. She has been deeply involved in change.
- What was the catalyst behind the decision?
I would say that the main catalyst is that we are 25 years old … and that we are a different society from what we were 17 years ago when our current logo was designed. Beyond Linux, we are now a cloud leader and we have a broad portfolio of products and services to help customers navigate the cloud.
- Can you talk about the thinking behind the decision and the process?
A really great aspect of this project is the open way in which [approached it]. We started talking to our associates from the beginning, bringing hundreds of voices to guide us. We also went out to ask clients and community members for their opinions and opinions. Conducting a project in this open way can mean more time and complexity, but we are finally convinced that it will yield better results.
- Is Red Hat concerned about the impact this could have on the brand?
We consider this an improvement of our brand.
- Is there a new slogan / marketing argument?
This project is focused on a new logo and branding system, not messaging. That being said, we are constantly transmitting our message to the market so that it is a priority and relevant for our customers, our prospects and our partners.
And after?
So what will be the reaction? Will the sun rise tomorrow? Will the Linux penguin scream or croak?
Ginni Rometty, responsible for IBM, will he approve?
We will know it soon.
The Red Hat fedora logo will disappear from the HQ tower on May 1st
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