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Apple has returned to the sacred ground of a valuation of $ 1 trillion, and one of the highlights has been its spectacular sales of iPad
Apple has sold for $ 4.9 billion of iPad, he said. The 22% improvement from one year to the other of the iPad "was our highest growth rate of the iPad 's business figure in six years, "CEO Tim Cook told analysts at the quarterly teleconference.
One of the keys to this success is Apple's growing success in the $ 4 trillion business market, he said. Businesses spend nearly $ 4 trillion a year on technology, and Apple is working tirelessly with enterprise technology providers and adding more user-friendly features to iOS devices to tackle this market.
Read more: The most popular product released by Microsoft since Satya Nadella became CEO has just reached 100 million users
Apple has not explained the business turnover generated by business sales over the last few years, but last October, an expert had estimated that it was likely to have occurred. a $ 37 billion business for the company in 2018.
This is an area that Cook is monitoring clearly. He said Apple's strategy was not just to sell to more companies, but to "expand our reach and share it within major accounts."
In other words, he is trying to buy Apple's biggest customers, a strategy known as "land and expansion."
Cook has dropped some impressive statistics to note the progress of this strategy, claiming that iPads are now used in the cockpits of 450 airlines (he dubbed the iPad "the preferred choice"). It was a subtle dig at Microsoft Surface, which made the headlines a few years ago, when some airlines chose this device for their flying needs.
But Cook's real argument was that the iPad's use by the pilot had encouraged the airlines to install iOS devices all over the world, thus allowing Apple to sell more devices as well as more services .
"We have made great strides in expanding Apple's footprint beyond the cockpit, into the cabin, where more than half of the 50 largest airlines have now implemented iOS to improve the quality of their cars." customer experience and allow a new case of use with the mobile point of view.Sales, "he said.
For example, iPads are used for ground operations and flight maintenance. At some airlines, they are used in the cabin, "the increasing adoption of Apple Pay for food and beverage purchases and flight access to Apple Music."
Read more: Apple CEO Tim Cook says he made a simple change to avoid becoming addicted to his iPhone
Asking Apple companies to sell Apple's consumer services to their own customers is an interesting idea. Businesses typically use these devices to allow employees to access custom applications, often developed by partners such as SAP.
Cook added that the use of SAP software development tools for iOS had increased by 40% in the last six months. He also pointed out that Apple had slowly added new partners here, such as the partnership with Salesforce announced in September. Last quarter, Salesforce released its iOS Software Development Kit, which allows programmers to create iOS apps for the large number of Salesforce customers.
This is in addition to Apple's partnerships with IBM, Cisco, Accenture, Deloitte and GE, which help all businesses build custom applications – or, in the case of Cisco, improve the functionality of these iOS apps on networks. d & # 39; company.
Finally, Cook praised and explained Apple's expanded partnership with AT & T. AT & T helps register Apple devices in Apple's device management software, called Apple Business Manager, when they purchase software from Apple. Additional device management from AT & T. While Apple will not earn much money with this software (Apple gives it for free), AT & T will earn money by selling its additional services.
Cook sees this as another part of its development and extension strategy, a way to sell devices to even more companies with the help of AT & T. From there, Apple can sell these companies more applications, services and devices.
"AT & T will make it easier for more customers to choose the best Apple products for their needs in the business and modernize their business," he said.
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