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Prior to the announcement of the material at I / O 2019, the Made by Google division was shrouded by weak sales of Pixel 3 in the first quarter of 2019. In an interview, Rick Osterloh exposed the evolution of the smartphone market premium and shared his perspective on the company's failing products. prospects for the future.
The Senior Vice President of Appliances and Services spoke with Quick business this week on the range of products manufactured by Google. By briefly addressing each product, Osterloh has just celebrated its third birthday on April 18th at the head of the Hardware division.
pixel
On the Pixel, he reminded how much the current range is not immune to what is happening in the rest of the high-end smartphone industry, even by checking his name, what happens to Apple . People "slow down" and "extend their purchase period from 24 months to 36 years."
Osterloh also exposed the arguments of the medium-medium rumor Pixel 3a by pointing out that "many users realize that they can not afford" innovations and capabilities of expensive smartphones. His answer is the software and the AI-based advances, which are Google's strong point.
"We see an opportunity to design products with more accessible pricing, with an exceptional user experience."
Ask by Quick business About Pixelbook and Pixel Slate, Osterloh noted "a strong place for these products, and we will continue to manufacture them because we think we will benefit a lot." This largely reflects what Google said about Cloud Next 2019 in April, about his third laptop / tablet targeting "on-the-go" productivity.
flops
Osterloh's defense for products such as Pixel Buds and Google Clips – in particular – is that the company does not expect to sell millions of each device. However, what Google has learned from the small camera has been applied to Pixel 3's Photobooth mode.
Unlike RA, "Osterloh's exuberance fades (d)" when asked about Daydream's virtual reality. Standalone Daydream was announced at I / O 2017 and launched in 2018, but has not seen much time on stage since since as a development device. The senior vice president removed Sundar Pichai and Google's favorite group refrained from being "still in the early days of virtual reality".
In terms of monetization, the hardware manager, who now oversees services like Stadia, quoted Google One in interesting ways. He specifically speculated on a future "premium state" that could attract people to subscribe.
"We believe that this can become something more important than that, where we are starting to offer a premium status to our users with Google One, offering them new features that the company has not yet developed."
AR
Beyond glasses, Osterloh sees augmented reality blossoming on all form factors, including the existing phone category. He cites AR navigation in Google Maps, recognition of images and experiences that have not yet been invented.
Full Quick business interview deserves a reading.
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