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Before the grand opening of the new Apple store in Washington, DC, May 11, De Cook, Tim Carney's Carnegie Library, and the new Retail + People Manager, Deirdre O'Brien The Washington Post about Apple's goals for the store and what the flagship project represents for the future. As Apple expands its portfolio of education services and opportunities through Today at Apple, the restored library should play an important role in furthering the company's mission.
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The Apple Carnegie Library is "the most historic and most ambitious restoration of Apple in the world," Cook said. The Washington Post. Apple's plans to rehabilitate the imposing building date back to 2016 and would have cost more than $ 30 million. "We should probably suggest a name other than" store "because it's a place most commonly used by the community," Cook said.
Since 2015, the new Apple Store has been designed to promote creativity and learn from others. While sites in the United States are often settled in modern structures with contemporary architecture, the same creative values anchor the Beaux-Arts Apple Carnegie Library. Cook associated the project with the founding principles of Steve Jobs:
You think about the origin of the company. Steve and his team were very focused on providing tools to help people do incredible things.
Deirdre O'Brien echoed this sentiment, noting that programs like Today at Apple add value to customers, contributing to Apple's revenue stream:
We created Today at Apple to take our customers further and deepen their relationship with their product, "she said. "We did not necessarily create it with the idea of generating more revenue. It is part of the experience to visit our store.
The Apple Carnegie Library's launch campaign is one of the most comprehensive in Apple's history today, with six-week sessions featuring 40 creators making up the "StoryMakers Festival". where Apple will regularly associate with local talent.
If you're attending a store opening, find something interesting, or attend a great Today at Apple session, we'd love to see your photos. To follow 9to5MacThe retail guide details the latest news from the Apple Store.
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