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3rd update / Writethru, Saturday AM following friday 12:52 post: Why did three studios have new titles against Disney / Marvel? Avengers: End of the gameSecond weekend?
They really believed that they would counterprogram the beaten monster and could survive in one way or another: Lionsgate's Long Shot with females, L & # 39; intruder with African Americans and the intrusion of STXfilms into the animation of feature films Uglydolls aimed at young girls. They knew what they were doing and blamed End of Game-Who is watching a $ 146.9 million second weekend (currently the second best second weekend after Star Wars: The awakening of the force $ 149.2 M) – it's like saying the dog was eating his homework. A B.O. The analytic source opposes us even cynically: "It is quite conceivable that even without End of Gamenone of these films would have happened. " End of Game can celebrate the $ 600 million crossing in a record 10 days Sunday, faster than Awakens Force (12 days), War of Infinity (26 days) and Black Panther (31 days).
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& # 39; Avengers: Endgame & # 39; ranks fifth in the world at $ 1.78 billion; A $ 2 billion to seize on Saturday
As we mentioned earlier today, pure Darwinism is fully applied to the market: if there is a line outside the multiplex End of Game, and that the show of a rival title is barely full, consider this movie as canceled. This trend was generalized last weekend and upset several major record companies. It is expected to happen this weekend, even though distribution and trade shows have made promises.
Let's review the novelties one by one:
Lionsgate's Long Shot and Screen Gems » L & # 39; intruder compete for second respectively $ 10.6 million and $ 10.5 million. The difference between the two? Intruder has the best aperture because it costs much less at $ 5 million net, while Long Shot was between $ 40M and $ 50M (before P & A), which was The spy who let me down Cost. Spy did not start with an opening of $ 12 million because the critics were not crazy at 49% of Rotten and the photo ended his race in the United States with $ 33.5 million. Both Spy and Long Shot had B CinemaScores. The photo jumped on the release date calendar, February 8, 2019 and June 7. Lionsgate had confidence in the film, it was featured at SXSW and CinemaCon where it played well with the audience (ComScore's PostCarn / Screen Engine has 3.5 stars) and set the opening date of this weekend to to advance Mother's Day and to stay away from the other comedy of summer programming, that of Amazon Late at night June 7th. Critics appreciated Long Shot 83% of products certified fresh on RT, and it is regrettable that this dynamic is not more efficient. Yes, a different release date, maybe. But there is something else in the sale of this photo about a crumpled journalist who, in adulthood, ends up cracking for the first time, now US presidential candidate: the marketing leaders Rival say that it's hard to believe that someone like Seth Rogen's character might attract someone like Charlize Theron. . Yes, but is not the vanity of the film? Oh the irony. Lionsgate's hope is that the image rises to a multiple, better than Rogen's 3.5-fold average. Pic's production cost was covered by Lionsgate's standard model of financial partners and foreign sales.
RelishMix think Long ShotThe size of the social media universe (67.8 million) on Facebook, Twitter, YouTube and Instagram views is very respectable considering the launch about 100 days before the photo opens. "Unfortunately, the activity is moderate for Long Shot compared to other R-rated comedies starting with the viral peak rate is 4: 1. Usually, a steamy comedy has earned a ratio of 18: 1 earned / owned per week of opening. Similarly, the film adds a handful of new fans daily to its official Facebook page, while the typical genre film adds at least 700. Long ShotThe average daily viewership on YouTube for the best clips is in the range of 9.4K, again far from the benchmark of 12.2K, "says the social media monitor, who believes that End of GameThe impressions on social media for the many participations of this weekend are down sharply.
L & # 39; intruder Director Deon Taylor is like a Blumhouse all by himself and knows how to make movies quickly and on a budget. He has two films coming out this year: African American wife cop pic Black and blue and horror comedy Meet the Blacks 2: the house next door with three other features in post. David Loughery's screenplay interested him immediately. He was talking about a crazy old man who sold his beloved California winery to a young married couple, but refused to let him down emotionally and track him down. Taylor read the script very quickly on his phone. The photo speaks of the fracture in the Trump Nation. Even though Screen Gems does not have the microbudget over-index series that Universal has with Blumhouse, they are improving, that is to say the $ 7.7 million The possession of Hannah Grace who made $ 43 million WW in December, and significantly improved the $ 9 million The escape room which brought in $ 155.1 million worldwide early in the year. Intruder is a straightforward game for the basic demo at an extremely reasonable price, which hopes to survive as a result of End of Game"Hurricane.
RelishMix says that IntruderThe social media size of 70.6 million people on Facebook, Twitter, YouTube and Instragram is satisfactory, with Sony's social assets making up nearly half the reach of online photography. "The film has no notable social notables to talk about, but rather has done an adequate job of engaging drama / thriller fans who see the photo as" a guilty pleasure "and enjoy the elements of your scary tone and violence captured in the few films in the film, official documents, "says the corp. Intruder gets 2.5 stars on PostTrak while CinemaScore does not publish its rating.
Oh, Uglydolls. This was a serious attempt by STX to get into the animation space. They were convinced that it was a universally appealing brand, capable of reaching an immense audience on all screens and all experiences, as well as a significant means of animating feature films. This is not with $ 9.2 million beginning. Although this feature based on David Horvath's range of plush toys dating back to 2001 and Sun-Min Kim's track record of $ 12 million to $ 14 million, this is not a good start for a film intended to be a great franchise for STX, pop stars like Kelly Clarkson, Janelle Monae and Pitbull.
STX jumped into the gun thinking that he had the assets for that, developing a 26 – episode series for Hulu, which will be launched next year and taking over all rights to the product. Uglydolls ownership, including global marketing and licensing rights for toys and consumer products. The film was a big part of the studio's CinemaCon session, with Clarkson closing it with a live performance of his song "Broken and Beautiful".
STX was floating around a net production cost of $ 45 million Uglydolls, co-financed with its Chinese partner Alibaba (the image is described as a Chinese co-production and STX could record a 40% rental). Deadline learned from very reliable sources that the net of the image was about $ 53 million. Still, why so ridiculously cheap, especially for a CGI photo? Reel FX outsourced some of the production work in Montreal for rebates, as part of the production of the image was made in China to become a co-producer. Apparently, we are told that the film was shot in 12 months and not as a lengthy medium that takes several years to most studio feature film productions, as they generate different cuts of the photo during pre-production . STX would have had a low consumption of television commercials (a $ 40M US P & A) by opting for free public relations stunts such as Clarkson singing his song on The voiceas well as the media value that the studio had of 100 partners and promotional products, including McDonald's, Hasbro as a toy licensee, Walmart, Carl's Jr./Hardee & # 39; s, Outright Games, Party City, Cold Stone Creamery, Pinkberry, Ferrero, Pez Candy, Original Sprout, Little Brown Books, Hybrid Apparel for Young Readers, Hybrid Apparel and The Ad Coun.
Other national licensed partners that have launched promotional campaigns include: Accessory Innovations, ACCO Brands, Accutime Watch Corporation, American Greetings, Artissimo Designs LLC, ASO LLC, Hedstrom Enterprise, Berkshire Solutions, Centric Brands, Corso Cookies, Customization Solutions Design, Dandee International, DecoPac, Dynacraft, Gallery, Gemmy Industries Corporation, H2W, Sunstaches, Hallmark Cards, Crafts, Accessories for Her, High End Design, Innovative Designs, Jay Franco & Sons, Pan-Ocean Glasses, PI Kids, Novelty of Rhode Island, Rubie Costume Company, SG, Sakar, Slaphost Studio, SmileMakers, Surprise Drinks, Bentex Group, Trends International and York Wallcoverings.
Internationally, STX had more than 50 partners covering all territories and all key merchandise categories, including key agreements with publishing partners such as Centum and Signature in the United Kingdom, Penguin in Spain and the United States. Mexico, Scholastic in Australia, Groupo Bestway in Mexico, Uitgeverij De Leeuw in Benelux. Universal Music for audio narration in Europe. Other key partnerships include a location-based entertainment agreement with The Entertainment Store in Australia and Ferrero, an Italian chocolatier, developing a line of UglyDolls confectionery.
The perspective of having all these partners on Uglydolls and not being able to open the movie to a large enough number, it's not good.
Why did STX make the film? We heard that Uglydolls is the type of property that could play well in China; the photo opens there later in summer. But as a financial source of the film asks, "Why a Chinese co-production on a family film, while this genre is usually under-indexed in China?"
Some STX insiders believe that the film is just a simple extension of Uglydolls mark, that its B.O. This result will not damage either the big series Hulu or the range of toys. Well, opening the photo does not make any kind of favors for intellectual property either. No wonder Mattel is so slow to develop his toylines into films, ie. Barbie and ManThey want to make sure they are not mistaken and are hurting their old milk cow lineage.
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1st update, Friday 7:38 am: This weekend, three wide entries will meet the giant second weekend of Avengers: Endgame, which should exceed Star Wars: The awakening of strength » record of $ 149.2 million for the second weekend. Even if these images are attempts to counterprogram the tented tent on the market, it is clear that End of Game has already done damage last night with an estimated $ 21.7 million Thursday. Seth Rogen-Charlize Theron, a Lionsgate comedy, produces $ 660,000. Long Shot 2,500 cinemas and the $ 300,000 made by STXfilms for animation, Uglydolls at 2250.
The $ 5 million thriller from Screen Gems L & # 39; intruder Targeting the African-American audience, remained firm with a glimpse of $ 865K last night from 5pm to 2 073 theaters. Last year, Deon Taylor's previous thriller Traffik Lionsgate / Code Black earned $ 225K on 19h schedules in 900 different locations. Sony sees $ 9 million for L & # 39; intruder but do not be surprised if it goes higher.
Long Shot has the best reviews of the three, with 83% certified fresh tomatoes, and the hope here of Lionsgate is that the film comes off the paws – Rogen's photos seemingly have a multiple of 3.5 times their opening. $ 15 million would be good, but some people think it's somewhere between $ 9 million and $ 11 million. Long Shot plays in 3,230 movie theaters starting today.
The three distributors – STX, Lionsgate and Screen Gems – knew that they were programming as a result of a giant and they knew End of Game would imitate or enhance the success of Avengers: Infinity War, who posted a first week of $ 338.3 million. End of Game currently has $ 474 million and is expected to break $ 500 million today on its eighth day of publication – Awakens Force'Record 10 days at this stage.
Last year on the same date, MGM / Lionsgate / Pantelion At the sea $ 14.7 million, but it was aimed squarely at Hispanic and female crowds. Long Shot wife, and the whole plan for Lionsgate was to be ahead of Mother's Day next Sunday, a great time at the movies. Long ShotThursday of $ 660,000 is not so far from At the seaThe $ 675K preview for Thursday, the latter expected to win $ 4.8M Friday.
Follow-up Uglydolls from $ 12 million to $ 14 million. Thursday nights, when the school is in session, is not a prime time for a hand-turned film that favors girls (comScore reports only 1% reduction from kindergarten to grade 12) ); it's a part of the morning. As such, UglyDolls' Thursday night, which started around 5 pm, is below The Emoji movie ($ 900 K in summer) and Sony service angry Birds ($ 800K) UglyDolls' Thursday is not so far from Smurfs: Lost Village ($ 375K), which opened in early April 2017 to reach $ 13.2M and ended its $ 45M race. The critics hated the three movies, with Uglydolls to a Rotten RT score of 31%.
STX claims that this CGI image before P & A cost $ 45 million net in its incursion into franchise animation, a qualified Chinese co-production with Alibaba Pictures (meaning a 40% lease and not a 25% rental deal). 27% out of China). We have heard that the cost of production is in the $ 50 million net range, but we will talk about it later. Pic was manufactured by Reel FX with outsourcing in Montreal (from where the rebates come), some work being completed in China, so that Uglydolls could be considered a co-production.
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