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In less than two weeks, "Avengers: Endgame" has generated more money than any other movie in history, except for one – "Avatar".
"Avengers: Endgame" has exceeded 2.188 billion dollars in just 11 days worldwide, making it the fastest film to exceed $ 2 billion. "Avatar", the former record holder, took 47 days to reach this benchmark. That was in 2009, when ticket prices were significantly lower than what they are today. Still, this kind of speed is enough for one to wonder where "Endgame" will be sitting after 47 days.
"Avatar", James Cameron's breathtaking sci-fi epic, remains the most profitable film in the world for nearly a decade. The futuristic film shot on Pandora's fictional planet was released in December 2009 and had an unprecedented theatrical release, playing on the big screen for over eight months. "Avatar" virtually left control over the box office throughout the months of January and February, months traditionally slower and less enlightened by the new versions. He stayed in the top five in North America for 14 weeks, including eight in the front row.
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"It's really interesting because 'Avatar' is the product of a completely different market," said Paul Dergarabedian, Senior Media Analyst at Comscore. "The way the movies had legs at the time does not happen like that in the summer."
"Avengers: Endgame" will not enjoy the same kind of resistance. It should be noted that "Avengers: Endgame" and "Avengers: Infinity War" are the only two films to have exceeded the $ 2 billion not released in December. The last mastodon of Marvel will surely have a long life on theaters, but in the coming months, he will also face a number of successes including the "Detective Pikachu", "Godzilla: the king of monsters", " Aladdin ". "The Lion King" and "Fast & Furious Presents: Hobbs & Shaw".
While "Avengers: Endgame" continues to break records at a torrid pace, box office observers can not help but ask the obvious question: "Can Endgame overthrow" Avatar "of his foot? The hype surrounding the Marvel grand finale, not to mention the excellent reviews and word of mouth, has propelled ticket sales into unfamiliar territory. Never has a film made so much money so quickly.
"It's hard to know how long it will take to get another $ 600 million from the bank. It really depends on the production of other films, "said Dergarabedian. "If someone thinks it's an easy success, they do not see the big picture."
Reaching $ 2.8 billion might not be as easy as reaching the $ 2 billion threshold. It will be necessary to count on the unconditional desire of the spectators to see the film several times in the cinemas, as well as on a good performance of the international public to collect the 700 million remaining dollars necessary to obtain the ultimate glory at the box office.
Much of the box office hit "Avatar" came from overseas, where the film grossed more than $ 2 billion. It has exceeded the $ 100 million mark in nine countries other than the United States – United Kingdom ($ 150 million), Spain ($ 109 million), South Korea ($ 111 million), Russia ( $ 117 million), Japan ($ 171 million), Germany ($ 162 million). ), France ($ 175 million), Australia ($ 105 million) and China ($ 204 million).
"Avengers: Endgame" enjoys an equally impressive performance at the international box office, reaching $ 1.5 billion in two weeks. This premium is mainly led by China with a remarkable amount of $ 511 million to date. Other top performers include the United Kingdom ($ 89.9 million), Korea ($ 82 million), Mexico ($ 61 million), Brazil ($ 56 million) and the United States. India ($ 51 million). In North America, "Avengers: Endgame" raised $ 620 million. "Avatar" closed its box office in the United States with $ 760 million, making it the second largest transportation in North America behind "Star Wars: The Force Awakens" with $ 936 million.
Just like "Avatar", "Avengers: Endgame" also takes advantage of premium ticket prices provided with Imax and 3D technologies. "Avatar" has arrived at the pinnacle of the popularity of 3D, resulting in even higher box office revenue while moviegoers seized it for the ultimate cinematic experience. Directors Joe and Anthony Russo used Imax cameras to film "Endgame", which makes it imperative to see the film in optimal quality. Until now, Imax movie theaters have generated $ 170 million in gross revenue from "Avengers: Endgame," while nearly $ 1 billion came from 3D screens. The higher ticketing fees only represent a small price to pay to see Iron Man, Captain Marvel, Black Widow and Ant-Man s' assemble on the big screen for the last time.
"It's very easy to be caught up in the excitement and give unrealistic expectations to a movie," said Dergarabedian. "But that seems unrealistic does not apply to" Endgame "."
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