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Since the launch of the company's first phone on the market, OnePlus has asked its customers to "never settle down". But while their phones offer rugged specifications at minimal prices, each of the OnePlus devices has actually "settled" in one way or another. Now, even with the company's most expensive "ultra-premium" OnePlus 7 Pro, we still settle, even if we get a good deal.
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"Ultra-premium" means you get "everything", but you're not with the OnePlus 7 Pro
Smartphones, especially flagship products, are becoming more expensive. Just look at the Samsung Galaxy S10 +, which rises to $ 1,600. However, these smartphones are largely simply called "premium" devices and you pay a high price for them.
So, if you look at a device such as the Galaxy S10, Pixel 3 or other modern flagship product, you get features considered premium. This includes wireless charging, great cameras, high-end specifications, and a variety of other features and materials that you will not often find cheaply.
In this spirit, "ultra-premium" would imply quickly that you get all this, and more, right? On the occasion of the launch of the OnePlus 7 Pro, the company has designated its new flagship product a smartphone "ultra premium" where the standard OnePlus 7 (and by extension OnePlus 6T) is supposed to be a "premium" device.
The problem is that OnePlus just does not keep that promise with OnePlus 7 Pro. This phone offers a lotand perhaps the best value in the market, but it inevitably gives up many features considered fundamental for any device that might want to be called "ultra-premium" …
The OnePlus 7 Pro does a lot for less money than others, but it does not respect the principle "Never Settle".
A clear example is the resistance to water. The OnePlus 7 Pro is a water-resistant smartphone, but does not have an official IP rating. The company was often asked why this rating was not awarded, and apparently it is the cost of obtaining this official certification and the fact that OnePlus "does not think it's worth it".
OnePlus also does not want to compromise on wireless charging. This feature has been neglected by smartphone manufacturers for years, but has finally become popular. OnePlus, however, has not implemented this feature, although it has glass devices, which gives the same lame excuse every year.
What puzzles me with these two features is that OnePlus does not seem to be trying to find out what consumers want here, but only at a lower price (while spending millions about celebrities, no less?).
The absence of the official IP address would mean that the OnePlus 7 Pro may have a lower price of around $ 30. Of course, wireless charging components probably add a few dollars to the cost of the device.
If the OnePlus 7 Pro was a phone we could never get on with, would not these simple additions be integrated? IP ratings are not a waste of money. Instead, they offer consumers an easy point of reference and security knowing how waterproof a phone is – much better than a bucket.
When it comes to wireless charging, OnePlus consistently explains that it is "too slow" and that wire loading is faster. This misses the point completely. All of us know Wireless charging is only a fraction of the speed of a cable, but it's a matter of convenience when you sit at your desk or in bed for the night. It's time for OnePlus to admit that it just does not want to include the feature or stop giving the same excuse.
On this note, the battery life of OnePlus 7 Pro is not very hot either. So, why not use a wireless charging coil to allow users to charge their batteries every time they do not use the device without really thinking about it?
Software updates are also lacking
Software updates are another example of a situation in which consumers always end up installing with OnePlus 7 Pro. OnePlus guarantees two years of major software upgrades on the 7 Pro. This is not bad, but also basically the minimum standard for any Android OEM.
Google, for example, promises 3 years of updates on its Pixel devices, even the $ 399 Pixel 3a. OnePlus has already proven that it can push updates as long with the OnePlus 3 / T, so why not get involved with your flagship "ultra premium" device?
Adding to the mix, OnePlus apparently designed its phone to work for 5 years. Talk to MrMobile, OnePlus said it exaggerates the specifications for this reason. So why not really help the users all this time and really "Never Settle"?
Battery life is another place where the OnePlus 7 Pro installs, and wireless charging would help
The OnePlus 7 Pro is a great deal, there is no need to exaggerate.
What kills me in the phrase "Never Settle" and the label "ultra premium" is that OnePlus does not need to exaggerate. The company's phones are really among the best, and the OnePlus 7 Pro could be the best overall package in 2019. Where else can you find another camera that can find a powerful camera, a huge screen without a clutter, a powerful package, and this incredible 90Hz screen at the same place? Even more, where is it found for less than $ 700?
The OnePlus 7 Pro is a really great device, so why exaggerate?
OnePlus has no need to exaggerate and call this phone "ultra-premium" or articulate its brand on the saying "Never Settle". The OnePlus 7 Pro offers a lot for an affordable price, so there is no need to apologize for the few problems that are missing. Wireless charging is not exactly 'necessary', nor is proper IP classification.
But when you say that your phone is the best on the market right now, do not settle for anything and use words like "ultra-premium," you can not underestimate. At this point, I really wonder if OnePlus will ever come up with a "never set" device. The OnePlus 7 Pro is a good step in that direction, but it is not there yet.
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