& # 39; Aladdin & # 39; climbs to the box office, & # 39; Booksmart & # 39; collapse for the Memorial Day weekend

Moviegoers voted with their dollars and chose the familiar for the new Memorial Day weekend. The live remake of "Aladdin" directed by Walt Disney Co. crushed the box office competition, which included two new R-award winning movies that opened to counter the family photo lineup: "Comedy for Teens" Booksmart "The Horror" Brightburn ".

But the strategy did not quite work. "Aladdin" has done better than expected, making an estimated $ 86.1 million profit to top the North American box office, studio estimates Sunday. It will probably exceed $ 100 million by Monday. The others did not even spend $ 10 million.

"Aladdin", a musical adventure directed by Guy Ritchie, starring Will Smith, Mena Massoud, and Naomi Scott, inspires much of the music and story of the 1992 animated film ( the first income of this year) on which it is based.

WILL SMITH SAW THE NEW & # 39; ALADDIN & # 39; AND IT IS EXCITED

"We are delighted," said Cathleen Taff, president of theatrical distribution at Disney. "Between the fun action-adventure and the spectacular music combined with the cast, which is so charming and has such chemistry together, we've managed something that fans embrace and really want to share with others."

Audiences, 54% female and 51% family, attributed the remake to A CinemaScore, which is far more promising for its continued success than lukewarm critics. The studio also got another move with the newly launched Rotten Tomatoes ratings. More than 7,000 people gave a rating of 93% to the film.

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"I'm so happy that Rotten Tomatoes launched this, which means that people bought the ticket and you can be sure that those who gave you the score have stayed true to the film," said Taff. "We could not ask for a better barometer of the fans' reception."

With an international gross amount of $ 121 million, "Aladdin" has already earned more than $ 207 million worldwide. Its production cost $ 183 million.

The first few places at the ticket office were populated by well-known brands and suites. "John Wick: Chapter 3 – Parabellum", which is in its second weekend, is ranked second with $ 24.4 million. "Avengers: Endgame" took third place with $ 16.8 million and the "Pokémon Detective Pikachu" finished fourth with $ 13.3 million.

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Original films are struggling to attract an important audience at the moment. The modestly budgeted horror film of Sony "Brightburn" opened in fifth with $ 7.5 million. The film produced by James Gunn with Elizabeth Banks portrays the myth of Superman and is the subject of poor criticism from critics.

"Booksmart", a film about Annapurna distributed by United Artists Releasing, was however a surprise to many. He debuted in sixth place with only $ 6.5 million, despite excellent reviews and the constant buzz of his debut at the SXSW festival. Although consistent with the studio's expectations this weekend, some had thought it would be a hit of the summer.

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Olivia Wilde directed the film starring Kaitlyn Dever and Beanie Feldstein, two oversized teenagers and rookies who decide to go to a party on their last night in high school. Many have compared it to "Superbad", which opened for $ 33 million in August 2007.

Despite all the hype, including many celebrities on social networks, such as Natalie Portman and Ryan Reynolds, the audience simply did not show up at "Booksmart" in any notable proportions.

Wilde saw the writing on the wall Saturday and tried to change course with a plea from Twitter.

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"Anyone who books @Booksmart for another day, consider doing that day TODAY" HUI, "wrote Wilde. "We are being caught by the big dogs and we need your support, do not give the studios an excuse for not going green for movies made by and about women."

Those who visited "Booksmart" were mainly women (61%) and those under 35 (74%). And the target group of 17-34 year olds gave an exit score (A) more favorable than the entire audience, which awarded him a B +.

"People are moody popcorn," said Paul Dergarabedian, media analyst for Comscore. "Films that are looking to be more introspective and cooler are getting harder and harder to get their heads out of the water."

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Nevertheless, he noted, it's impressive to have three R-rated movies in the top 6 ("Brightburn", "Booksmart" and "John Wick: Chapter 3"). The last movie that has managed to connect is the movie "Laurel Canyon". The musical documentary "Echo in the Canyon", which earned $ 103,716 from two Los Angeles locations, will be released in New York next week.

The deficit is still around 9% for the year, but next weekend could be shattered with a series of new offerings including Elton John's biopic "Rocketman", "Godzilla: The King" monsters "and the thriller Octavia Spencer. "My."

Estimated ticket sales from Friday to Sunday in US and Canadian theaters, according to Comscore. Where applicable, the latest international issues from Friday to Sunday are also included. The final national figures will be released Monday.

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1. "Aladdin", $ 86.1 million ($ 121 million international).

2. "John Wick: Chapter 3 – Parabellum", $ 24.4 million.

3. "Avengers: Endgame", $ 16.8 million.

4. "The detective Pokémon Pikachu", 13.3 million dollars.

5. "Brightburn", $ 7.5 million.

6. "Booksmart", $ 6.5 million.

7. "A dog trip", $ 4.1 million.

8. "The Hustle", $ 3.8 million.

9. "The Intruder", $ 2.3 million.

10. "Long Shot", $ 1.6 million.