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Remember the iPod? Otherwise, Apple is here to refresh your memory. The tech-surprise giant released Tuesday a new iPod Touch, the first since 2015.
The "new" product, which runs on an A10 Fusion chip that, says Apple Marketing President Greg Joswiak, makes the device "twice as fast as before", available in 32GB, 128GB and 256GB models Go, priced at $ 199, $ 299 and $ 399, respectively. The other specification upgrades are minimal: the device does not support Touch IDs or Face IDs, has the standard four-inch screen of previous generations of iPhone and iPods. iPod Touch and has the same 3.5mm headphone jack as before. (The audiophiles who have cursed Apple for blurring the line of its iPhone a few years ago can rejoice.) Because of the faster chip, the iPod Touch can now support Group Facetime calls and phone calls. augmented reality applications. It comes in seven colors and the 256GB version offers the largest storage capacity ever offered by Apple on an iPod.
But why does Apple bother at all? Financial data from the company indicate a response. Thanks to their four-digit price tags, iPhones have experienced a collapse in sales; Apple's service category, which includes popular Apple News and Apple Music apps, is now the most promising segment in terms of revenue and growth, but Apple needs attractive hardware to do just that. The start of the updated iPod Touch – ideal for kids or adult users wanting to benefit from the features of a smartphone without having to make calls – comes straight while Apple is enriching its offers music, video and news services and is preparing to launch a new game. subscription product called Apple Arcade.
If you thought that Apple had already completely destroyed its iPod lineup, you can think of the iPod Nano and the iPod Shuffle, which were discontinued in 2017, or the iPod Classic Whitewash cult who meets his needs. end in 2014.
The new iPod Touch Apple.
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