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At WWDC, Craig Federighi, Apple Software Chief, is a signatory to Apple's authentication technology.
James Martin / CNET
Apple took a privacy pothotels at competitors Facebook and Google Monday, saying its new
At the company's Platform State of the Union talk at the WWDC conference, an Apple executive showed the two hand alternatives that developers can use for handling sign-on, Facebook and Google.
"We want to offer a better option," said the executive director. "It offers fast, easy sign-in without all tracking."
The service opens a new challenge in the fraught area of user privacy. Tech giants are in agreement that privacy is a big deal, but Apple argues that free, ad-supported services from Google and Facebook compromises your privacy.
However, that position contrasts with a comment by Apple Chief Executive Tim Cook. "We're not really taking a shot at anybody," said Cook Norah O'Donnell.
Facebook and Google did not respond to a request for comment.
Apple: Why you should use our sign-in tech
The sign in with the Apple service helps the developers rely on Apple. Apple verifies email addresses, offers dual-factor authentication, credentials and provides an indication of whether users are authentic.
Sign in with Apple works on Macs, iPhones, iPads, Apple TVs and Apple Watches. Through the web, it also works on Android and Windows, Apple said.
At their developer-focused shows in recent weeks, Facebook and Google
"The future is private," Chief Executive Chief Mark Zuckerberg declared in April.
"Google CEO Sundar Pichai said in a May op-ed. That stance contrasts with Apple's that is the product sold to advertisers.
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