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Mercedes-Benz is expanding its pilot subscription service that allows users to switch from a luxury model to a third American city a year after its launch in Nashville and Philadelphia.
The pilot project is another example of how manufacturers are experimenting – with mixed success – with different ways to earn money in addition to producing and selling cars, trucks and SUVs. Cadillac, Volvo, Porsche and Audi have also launched subscription plans. Cadillac closed after one year; he recently announced his intention to relaunch the service, but this time with more dealers.
The luxury car manufacturer, which belongs to Daimler, plans to bring its so-called "Mercedes-Benz Collection" to Atlanta, the same city where its US headquarters are located. Clutch Technologies will continue to operate the subscription platform. It's the same city where Porsche initially launched its subscription service.
Mercedes also plans to test a new subscription level in Atlanta, which will consist exclusively of the company's high-performance AMG models.
The decision to expand is based on the success of its two initial markets, according to Mercedes. This program has been particularly successful in attracting younger customers and those who have never owned a Mercedes. The automaker claims that 82% of its subscribers are new to Mercedes-Benz, and
"It's interesting to note that families and couples also have access to the service, whether they're used as the main car, for pleasure or as a means of driving a wide variety of models," said Adam Chamberlain, Vice President sales of MBUSA.
The concierge-type service offers customers the choice of more than 50 model variants, depending on the level at which a customer has subscribed. The program has three levels, with prices ranging from $ 1,095 to $ 2,995 per month. Subscribers also pay a one-time activation fee of $ 495. The monthly subscription fee for the level also include insurance, 24/7 roadside assistance, vehicle maintenance and no mileage limitation .
Each level also provides access to the company's popular high-performance Mercedes-AMG models.
Once customers have downloaded the application and passed a credit check, they can access the wallet and request a vehicle. A janitor delivers the new vehicle washed, with the full of gasoline and removes the previous vehicle.
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