Boston's plan brought back the silverware of football

Liverpool has found the head of the first table of European football after winning a sixth success in the Champions League and the American owners of the team think that they are just starting.

Speaking just before the win in the final against Tottenham Hotspur on Saturday, Liverpool President Tom Werner said: "We have always said that our desire is to win silverware".

Addressing the Liverpool Echo newspaper, Werner added, "We have no intention of selling, we have reached a stage where the club has been in the best shape for a very long time."

Werner is a key figure in the ownership structure of Liverpool's Fenway Sports Group (FSG) since his majority shareholder John W. Henry bought Liverpool in 2010 for £ 300 million ($ 379 million). The FSG – which also owns the Boston Red Sox, world champions Major League Baseball – has since seen its investment in the English Premier League football team rise to an estimated $ 2 billion. dollars.

Through a series of smart acquisitions and board and player level appointments, FSG has turned Liverpool from an administration to the limit into a commercial force that is now the envy of many others.

In January 2018 in particular, when the decision to sell Philippe Coutinho in Barcelona for $ 179 million was taken, the club made a considerable profit since it was bought for only £ 8.5 million (10, $ 7 million) in 2013. This money was then reinvested in a world record for a defender on Virgil van Dijk and $ 84 million for goalkeeper Alisson Becker, two key players in Liverpool's European success.

In February of this year, it announced $ 134 million in after-tax earnings and increased its annual revenues by $ 113 million to $ 575 million.

After the victory of the Champions League in the Madrid final, Liverpool's charismatic and instrumental president, Jurgen Klopp, decided to preserve his current contract, which will last until 2022.

When the German arrived at the club in October 2015, he promised the owners and fans that he would "turn those who doubt into believers". Although he has not managed to score 98 points this season with Premier League champion Manchester City, Klopp has delivered Liverpool's first major trophy for seven years.

"It was a period of steady progress and it was a real pleasure to see the continuous improvement of the team," Werner said. "All I can say is that it is obviously important that he stays as long as he wishes. We think he is attached to Liverpool."

It will be three years in September that Anfield's Liverpool home unveiled for the first time a new main stand thanks to a $ 139 million FSG loan. However, with each home game sold, a capacity of just over 54,000 is already considered insufficient to meet demand.

The redevelopment of the stadium's Anfield Road End stadium, intended to increase capacity around DM 60,000, could be of interest to FSG. "We continue to study its feasibility," revealed Werner.

"We have planning permissions to go forward if we move forward and these authorizations are valid until September, we continue to look at the options and we will probably come back to them in the weeks following the final", he added. Liverpool Echo.

Liverpool is in the final year of its current kit making contract with the American brand Warrior Sports and its derivative of the Boston-based label, New Balance. Warrior is also the main sponsor of the Boston Red Sox, to strengthen the interest of FSG.

The Warrior case would be $ 189 million over six years, but that is the reappearance of Liverpool's growing commercial influence. Options are possible, including a partnership with Nike.

This could allow the club to move closer to Manchester City's new "long-term" deal with Puma, signed last season for $ 860 million.

Last year, Liverpool also announced the extension of the club's deal with Standard Chartered Bank as the main sponsor of the shirts until the end of the 2022/23 season.