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On the potential of the connection with Apple
Ray Walsh, data privacy expert at ProPrivacy.com: "The concept of being able to connect without using a real e-mail address is a step in the right direction for consumers – being able to connect without sharing an actual e-mail address removes a crucial part of the data from the hands of those consumers. However, Web Services must always collect other critical data from users when they visit their sites – which can still be used to track them – when you visit a website, this service automatically receives your IP address. is an extremely valuable tracking tool., Connect with Apple is only removing a small piece of traceable data from the equation. "
Dana Simberkoff, Head of Risk, Privacy and Information Security at AvePoint: "[Sign in with Apple] is another opportunity for Apple to leverage its long-standing commitment to privacy to enter a new market and gain market share from its less-advanced competitors. If it's done well, not just [is it] a win for Apple but also a win for consumers who might perhaps benefit from a more privacy-focused login option. Apple CEO Tim Cook has often spoken about the company's position on personal data collection. In particular, Cook has distinguished the assembly of consumer profiles in order to target ads – the heart of how Google and Facebook are making money. "
Matthew Hudnall, PhD, Associate Director and Assistant Professor of Management Information Systems at the University of Alabama: "" The connection with Apple is an indispensable feature that is well suited to [Apple’s] Scalable ecosystem centered on the user. [It] represents the first change from the traditional keychain paradigm to a model where biometric identities verified by hardware, coupled with dynamic generation of identification, storage, and verification data, eliminate the need for traditional passwords. Although Apple is certainly not the only game in town to try to remove passwords, they certainly do it in the way we expected from Apple: all or nothing. "
Florian Schaub, Assistant Professor at the School of Information at the University of Michigan: "The ability to easily generate random email addresses and Apple managing the management of this identification information will make it easier for consumers to protect their personal information when interacting with mobile apps and online services." is interesting to see Apple take the connection offers offered by Google, Facebook and others, but to help users to protect their privacy more easily.You must of course trust Apple to meet its promises and not follow and analyze the services you offer, and how often you connect to them. "
Is connecting with Apple a viable and safer alternative to the Facebook or Google login options?
Walsh: "Automatic connection to a service with the help of Google or Facebook is considered problematic because it allows a connection between these services.This entails the sharing of data on the platforms and can entail different levels of company tracking from Facebook / Google Allow Apple to connect to a service simply connects the service to Apple rather than to Google or Facebook, while still allowing to establish a connecting between two services, which could lead to data access, so Apple's trust in Facebook or Google in terms of their ability to connect is better.
"My advice to consumers is that they connect to all services directly each time without connecting them to third party services.This will require an email address, but the consumer can simply use an email burner – or alias provided by a secure e-mail provider, which removes the privacy and security issues associated with sharing their e-mail address, but also the larger problem of providing cross-platform access to information on and separate services. "
Simberkoff: "The answer depends in part on the website and service for which you are signing in. A company like Apple may be better placed to protect your identity and privacy than many small organizations and services to which you may belong and to provide information. identification individually. " In addition, since consumers are often sloppy when creating accounts and passwords, they often use the same user name and password in multiple locations. In this case, trusting this "identity" for a smaller company can increase the likelihood. be compromised in a breach or by a security problem.
"By using a single connection with privacy protections, consumers could be better protected.However, if Apple failed in the event of a failure, it would have a significant impact.However, we know at least that it is unlikely that they monetize this personal information in the same way that Facebook and Google have done in the past ".
Hudnall: "It is very viable and, because of Apple's tight control over its entire ecosystem, it is very likely that this will be quickly adopted. The competition "with the fastest / best hot rod" that currently exists between Apple / Google / Facebook / Microsoft is excellent for consumers because the technology is changing rapidly. It is good to see that privacy and security will now be part of the contested battlegrounds and that this announcement will fuel this fire.
"There is no technology or company with a much higher battery, resources, or business people. Apple controls its products and services better than its competitors. Unlike Facebook, which relies solely on Google devices, which controls and controls in a limited way the majority of devices running its software, it perfectly controls hardware and software verification processes. This will certainly allow Apple to implement a system that better guarantees the privacy of users. "
Schaub: In terms of viability, I have little concern. Apple already uses its Apple ID accounts to authenticate with a large number of Apple services. As a result, some of these features are only available to third parties. The big difference is that Apple positions Sign in with Apple as a privacy feature, while Facebook and Google feature their single sign-on services as convenient features. Apple uses and has used confidentiality as a differentiator, as its business model is focused on device sales and now on subscriptions to customer services, as well as benefits derived from content delivered through their platforms.
"The business models of Facebook and Google, in turn, rely heavily on the fact that they are very effective in targeting ads to users, which requires tracking the behavior of users and applications. Having single sign-on buttons on more web pages gives Facebook and Google more data, the apps and services you use, and how often. "At least until now, Apple does not do not do it. "
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