An arrogant and expensive Mac Pro: Tim Cook's master card

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Yes Tim Cook's Apple is moving towards a portfolio based on software, services and subscriptions, why is everyone excited about the ridiculously expensive Mac Pro? Why was Apple arrogant enough to spend so much time WWDC keynote to a product with a limited audience?

Because Cook and his team assume that the Mac Pro is the platform that content providers will use to power subscription services that will capture consumers.

It is important to remember that this is not a mainstream machine. It's not even a machine to prosume. Even if everyone can buy this machine from Apple, the target market is that of creatives who need an extremely high computing power. The vast majority of home users will not need a machine with 1.5 terabytes of RAM to be creative: for them, the iMac is more than enough.

The Mac, even in its basic configuration, allows the creation of state-of-the-art media. Perhaps the greatest illusion of Tim Cook yesterday was to convince WWDC's vast audience to be a platform to introduce a computer that may target a few thousand companies at most. Coverage was much more than the main audience of the product.

The price of Mac Pro This should not be compared to that of a MacBook Air with a little more power to make graphics – it's a serious underestimation of the potential of the Mac. The price of should be considered in the environment where it will be put to use. An environment where a monitor stand that can increase efficiency and productivity well beyond the $ 999 retail price Indeed, a Mac Pro that can cost more than ten thousand dollars is not only a profitable investment, but an evidence regarding the benefits it can generate.

For the general public, the price is a return to shape for Apple. This restores the idea that the "Apple brand" is one of expense, excess and productivity. If properly channeled, Mac Pro marketing will have a positive impact on the rest of the portfolio. The expensive tag is more about luxury printing than about creativity.

Of course, the Mac Pro is very separate from Apple's current approach to the consumer market. Tim Cook seeks to move from hardware sales as a primary revenue driver to a software and services company that uses the installed base as a captive audience receptive to products that generate monthly recurring revenue.

The Mac Pro is not suitable for this model … but trying to fit this model would be like inserting a large square box with handles in a small overheated bin. So why is this?

As & nbsp;Mobile Tech Podcast Host & nbsp; Myriam Joire I pointed out that anyone producing content for Apple's software and services needs a machine to create that content. Maybe a production contract with Apple Studios includes a Mac Pro reduction?

Learn more about the new OLED display for the MacBook Pro …

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If Tim Cook's Apple is moving towards a portfolio of software, services and subscriptions, why is everyone excited about the ridiculously expensive Mac Pro? Why was Apple arrogant enough to spend so much time in the WWDC speech on a product for a limited audience?

Because Cook and his team assume that the Mac Pro is the platform that content providers will use to power subscription services that will capture consumers.

It is important to remember that this is not a mainstream machine. It's not even a machine to prosume. Even if everyone can buy this machine from Apple, the target market is that of creatives who need an extremely high computing power. The vast majority of home users will not need a machine with 1.5 terabytes of RAM to be creative: for them, the iMac is more than enough.

The Mac, even in its basic configuration, allows the creation of state-of-the-art media. Perhaps the greatest illusion of Tim Cook yesterday was to convince WWDC's vast audience to be a platform to introduce a computer that may target a few thousand companies at most. Coverage was much more than the main audience of the product.

The price of the Mac Pro should not be compared to that of a MacBook Air with a little more power to create graphics – it is a serious underestimation of the potential of the Mac. The price of should be considered in the environment where it will be put to use. A monitor environment capable of increasing efficiency and productivity well beyond the retail price of $ 999 is where a Mac Pro that can cost more than $ 10,000 is not just a profitable investment, but a no-brainer when it comes to profit that it can help generate.

For the general public, the price is a return to shape for Apple. This restores the idea that the "Apple brand" is one of expense, excess and productivity. If properly channeled, Mac Pro marketing will have a positive impact on the rest of the portfolio. The expensive tag is more about luxury printing than about creativity.

Of course, the Mac Pro is very different from Apple's current approach to the mainstream market. Tim Cook seeks to move from hardware sales as a primary revenue driver to a software and services company that uses the installed base as a captive audience receptive to products that generate monthly recurring revenue.

The Mac Pro is not suitable for this model … but trying to fit this model would be like inserting a large square box with handles in a small overheated bin. So why is this?

As pointed out Myriam Joire, host of the Mobile Tech Podcast, whoever makes content for the software and services of Apple needs a machine to create it. Maybe a production contract with Apple Studios includes a Mac Pro reduction?

Learn more about the new OLED display for the MacBook Pro …