Google optimizes search to increase site diversity and get results



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Photo: Getty Images

Do you already have something on Google and the results come from the same site? Google is addressing this issue with an updated search that will provide users with a greater variety of sites.

In a tweet, Google SearchLiaison explained that the update meant you could not see more than two best results from the same website. Of course, it always depends on the research. If Google considers it highly relevant to your search term, you can get more than two results – for example, if you are looking for a particular article on a topic on a specific website (index), or if you are trying to find a particular article. buy a product from one. retailer.

If you are wondering what is the impact on the subdomains, Google indicates that they are generally treated as coming from the same site. However, he clarified for the purposes of site diversity, they will be "treated as separate sites … if they deem it appropriate to do so".

Overall, it's a good thing. Instead of keeping the same sites at the top of the list, readers would have a greater variety of sources and smaller websites would be less likely to be buried in the second or third pages of results. Top ranked sites also need not worry about calling a war room to rethink their SEO strategies. In one tweetDanny Sullivan of Google said that sites that rank very well should continue to do so – they would not show as many results.

The update is online, although it is separate from the June 2019 base update released earlier this week. For the moment, some Twitter users report that they always see more than two best results from the same field for some research. Nevertheless, it should also be remembered that such updates take a little time to resolve the issues.

[9to5 Google, Engadget]

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