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We can not say that the aroma of donuts would be an unwanted smell among the countless smells of Times Square, one of the most trafficked areas in New York.
On Monday, Krispy Kreme announced its intention to open a flagship site in the heart of Manhattan, featuring "immersive and interactive" features and "stadium-style" seating.
The flagship store – its 4,500 square feet – will open at the corner of 48th and Broadway streets in early 2020.
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"In the most iconic city in the world, the Krispy Kreme Times Square lighthouse will showcase our brand on the international stage and will spark the wonder of the customer," said Michael Tattersfied, CEO of Krispy Kreme, in a statement from press.
"We like to make great donuts – and New Yorkers deserve hot, fresh donuts!", He added.
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By promising "the best imaginable donut experience," the Times Square Krispy Kreme will not only showcase the donut making process in its "iconic donut theater" – as many stores currently do – but it will also include seating stadium style A larger than life donut box, pointed to the "theater" just in front of the store.
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The store will also offer exclusive products, as well as the world's largest 'Hot Light' (to inform customers when new donuts are being made) and mysterious' immersive and interactive digital activations', although the details of these 'activations Are not clear. .
The site will also be open 24 hours a day and the company expects to serve more customers each year than any other Krispy Kreme on the planet.
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