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In partnership with Netflix's "Stranger Things", the hamburger chain announced that it would soon sell an "Upside-Down Whopper" sandwich, an ordinary whopper served with the bottom of the bread on top of the burger and the top of the hamburger. the bun down. It's like a normal Whopper, but upside down.
If the back side of the promotion is not unanimous, the nostalgia factor could be this: the backhand Whoppers will be served with the classic Burger King conditioning from the middle of the 1980s.
The special burger will be sold starting June 21 at select restaurants in several US cities: Miami, Houston, Boston, Atlanta, Dallas, Philadelphia, Chicago, San Francisco, New York and Los Angeles. The restaurants in these cities will also have limited edition ketchup packages and t-shirts inspired by "Stranger Things".
The promotion comes as competition is tightening in the fast food sector.
Fast food restaurants like Burger King are hyper competitive and fight for the same public. Customers are usually not loyal to a particular brand. Fast food companies are resorting to bizarre, sometimes far-fetched marketing tactics or delirious creations to attract customers.
Promotions such as Whopper upside down encourage people to go to the restaurants to make sure they have a preview of the new offer before the end of the deal.
For Netflix, partnership is a way to advertise in new spaces. Netflix is an Internet company. Thus, associating their brand and shows with physical products helps customers think about their shows even when they are offline, CNN Business Barry Smyth, global marketing manager at Netflix, told CNN Business.
The streaming platform also collaborates with a number of other companies, including Lego, H & M, Schwinn and Baskin-Robbins, to promote the coming season.
Burger King will also include the DoorDash delivery as part of the promotion. Starting Wednesday for a week, it will offer a Whopper meal, including a small glass and chips, for $ 5 on the app, with a $ 0 shipping fee if the entire order costs more than $ 5. $ 10. Customers must enter the code "STRANGER" to access the transaction on the DoorDash application or on the website, where they will be able to view the previews of the new season of "Stranger Things".
– Danielle Wiener-Bronner of CNN Business contributed to this report.
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