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Your small business can not offer BBQ to its employees where U2 is playing, nor afford to rent the local arena for an office party. You probably also can not have on-site daycare, coffee kiosks, free cafeterias, or large gyms.
These benefits are unique to large companies that have the scale to offer. As a small business owner, it's not realistic to think that you can match these criteria. It is important to build on what you can offer employees.
The good news is that it is your business and that you are allowed to be as smart and flexible as you want. This can be an asset for recruiting employees. Here are three examples.
1. Flexibility of location
Some jobs require employees to come to an office or store. You can not be a very good retail clerk at home, and taking inventory usually requires being present.
But for other positions – and even for parts of some work requiring a physical presence – it is not always important to be in the office. Allow your employees to make these decisions. If they can do their homework some of the time (or even a lot), let them do it.
2. Team events
When I was growing up, my family 's business organized a summer BBQ every year in a rented camp. There were swimming pools, softball courts, tennis courts and lots of food. In years when business was good, the meal could include lobster and, more slowly, burgers and hot dogs were more likely to be grilled.
Think about the type of event your employees would like and organize it. Solicit opinions and involve your entire team in planning. This must not break the bank; it just has to be something your employees really want to do.
3. No fixed hours
For a few years, I ran a business with a partner. One of our selling points for employees is that we want them to be in the office (or work from home) only when they have work to do. If someone finished a project or if their meetings ended more quickly than expected, they could go home (or spend time in the video game room).
We have never wanted anyone sitting at his desk to check social media while waiting for the clock to sound like an arbitrary number. Sometimes it meant that people worked late, had to leave early or did not come the next day. We were flexible and if you did your job, we never looked at the clock.
Be creative
Find the benefits that motivate your employees and make your business a place where people want to work. Think about the goals of the team, such as offering a bonus or extra time to reach certain milestones of the sale. Do things like give your workers all their school holidays (a very valuable benefit for parents – schools have lots of random days off).
There are no rules defined here. Be creative and try different things. Speak with your team and brainstorm ideas. Maybe people really want a better coffee in the break room or a team lunch once a week. No matter what you do – just do something to differentiate yourself by offering benefits that improve the lives of employees.
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