Jay-Z joins Legal Weed Group as Chief Strategist

Jay-Z goes into the weed trade.

On Tuesday, July 9, the billionaire hip-hop announced its multi-year partnership with Californian cannabis company Caliva as chief strategist of its brand. In his role, Jay-Z will lead brand awareness and development efforts, as well as assisting formerly incarcerated citizens to engage in the growing cannabis sector.

"All I do, I want to do it right and at the highest level," Jay-Z said in a statement. "With the full potential of the cannabis industry, Caliva's expertise and ethics make it the best partners in this business. We want to create something extraordinary, have fun in the process, do good and get people along the way. "

Caliva CEO Dennis O'Malley could not be happier to have the Roc Nation mogul as a partner.

"Jay-Z is a humiliating partner to research Caliva as a partner and confirms our mission: to be the most trusted name for cannabis," O'Malley said. Rolling stone. "To find that we were perfectly aligned with our values ​​and our philosophy was only a basic work. We believe this partnership is unprecedented in this business and we could not be happier working with him and having him as the brand's chief strategist. "

Jay-Z joins a list of rappers who have either opened a clinic or launched their own brand of cannabis. Veteran smoker and rapper Snoop Dogg has launched a marijuana website called MerryJane.com, as well as his own weed product, Leafs by Snoop. In 2018, Cypress Hill's B-Real opened its own dispensary in California called Dr. Greenthumb's. Other artists like Juicy J, Freddie Gibbs, Wiz Khalifa and others all created their own variety of weeds for sale.

Congratulations to Jay-Z for his new venture.