Apple stops selling 12-inch MacBook laptops



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Apple has stopped registering its slim and lightweight 12-inch MacBook laptop on its website. Since the company has not updated its most compact laptop for two years, removing the product from the website may indicate that the MacBook is gone for good, or Apple is preparing a new generation of the machine which will be published later. .

Apple introduced MacBook in its current ultra-thin format in 2015 and finally replaced its 11-inch MacBook Air with a new ultra-portable notebook that offered a better screen, thinner design, and lower weight, but at a lower price. high. To make this level of portability possible, the three generations of Apple MacBook relied on Intel processors of the Y series, with a very low TDP but moderate performance. It could be said that the Apple MacBook has bridged the gap between 10-inch tablets and 13-inch laptops. However, its adoption by end-users has never been more important, as 12-inch laptops target a highly specialized market.

Apple introduced its new generation of 13-inch MacBook Air laptops in October 2018. These laptops use the Amber Lake Y processor as Intel's code name, feature a quality screen and a very long life of the battery. Although these machines are larger and heavier than MacBook, they have many advantages and are less expensive.

Now that Apple has its new MacBook Air as well as high-performance iPad Pro tablets, its MacBook can no longer perform its function in its current form, which is why Apple has removed it from its website . The laptop will still be available at resellers for a while, but it's obvious that Apple thinks the demand for this product will shift to the other computers on offer.

It remains to be seen if Apple decides to address very soon the market segment that its MacBook once served, but for now, the MacBook is gone.

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Source: Apple (via MacRumours)

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