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The R-rated comedy, left for dead by some Hollywood studios, has again reached first place at the box office this weekend thanks to the story of the teenage "Good Boys" on a trio of 12 years on a misadventure.
"Good Boys" surpassed expectations with $ 21 million, according to Sunday's studio estimates, dethroning the derivative of "Fast & Furious" "Hobbs & Shaw", which slipped to second place with $ 14.1 million at of his third weekend. That's not since Melissa McCarthy's "The Boss" has become # 1 since April 2016 as a R-rated comedy dominated the North American box office.
"It sounds like a unicorn sighting," said Paul Dergarabedian, senior media analyst for the Comscore Data Company.
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In recent years, the R-rated horror has largely replaced the R-rated comedy at the box office, while Hollywood was yielding more and more the genre to television and streaming services. But Universal Studios, which released "Good Boys," kept the flame. The studio was originally from "The Boss", as well as the most profitable national comedies of the following years: "Girls Trip" in 2017 and "Night School" in 2018.
"Good Boys" came out of a lot of new crowded outlets at the end of the summer. The other new weekend movies widely broadcast – the animated sequel "The Angry Birds Movie 2", following the attack of a shark "47 Meters Down: Uncaged", the drama inspired by Bruce Springsteen "Blinded by the Light" and Richard Linklater's Cate Blanchett "Where have you been, Bernadette?"
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This image published by Universal Pictures shows Jacob Tremblay, from left to right, Max, Keith L. Williams, Lucas and Brady Noon, Thor in the movie "Good Boys", written by Lee Eisenberg and Gene Stupnitsky and directed by Stupnitsky.
(AP)
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Directed by Gene Stupnitsky (who co-wrote the screenplay with Lee Eisenberg), "Good Boys" stars Jacob Tremblay, Keith L. Williams and Brady Noon in grade six and tries to make their first kissing party. The movie's highly-watched trailer in the red band has swapped its ironies. As Rogen says, Tremblay, Williams and Noon are all too young to see their own film.
Jim Orr, head of distribution for Universal, credited Rogen and Point Gray Pictures of Goldberg and the movie's intelligent marketing for the film's performance.
"It's a very difficult genre to do and we have great success as a studio with a very diverse palette," Orr said. "Our marketing department is one of the common denominators, they consistently deliver more movies with a wider range of movies."
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The challenge of "Good Boys" was to turn older moviegoers than the movie's protagonists, and that's what happened. According to Universal, only 7% of the audience was under 18, but 41% of them under 25 years old. The crowds were equally divided between men and women: 52% men and 48% women.
The exit strategies behind some of the new weekend movies were harder to discern.
Sony's $ 65 million "Angry Birds Movie 2" film opened with a paltry $ 10.5 million in the domestic market, albeit with a budget of $ 10.5 million. it added $ 19.4 million internationally. Hoping to scold children before the start of classes, Sony released the film on Tuesday. But this was not close to the US $ 38.2 million of the first installment of the first installment in 2016, despite notable improvements (76% on rotten tomatoes).
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"47 Meters Down: Uncaged", from Entertainment Studios, also showed little bite. It debuted at $ 9 million, down slightly from the $ 11.2 million first opened in 2017.
A pair of films that could have been published on a platform to build a word of mouth was auctioned off to stand out in the traditional dump of late summer. But the results have been mixed.
"Blinded by the Light", for which Warner Bros. invested $ 15 million at the Sundance Film Festival, reported $ 4.5 million to 2,307 locations. The film, which has been warmly commented, talks about an Anglo-Pakistani teenager who grew up in the 1980s in England and whose life has changed after the discovery of Springsteen.
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"Where & # 39; d You Go Bernadette" from United Artists grossed $ 3.5 million on 2,404 destinations. Based on Maria Semple's comic novel in 2012, Linklater's film has received mixed reviews for her story of a missing mother (Blanchett).
The debut of "Good Boys" allowed Universal, also behind "Hobbs & Shaw", to win its third straight weekend at No. 1 and 10th this year, just behind Disney.
Two weeks have passed, according to Comscore, the Estonian summer season of 1.9%.
Estimated ticket sales from Friday to Sunday in US and Canadian theaters, according to Comscore. Where applicable, the latest international issues from Friday to Sunday are also included.
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1. "Good Boys", $ 21 million ($ 2.1 million international).
2. "Hobbs & Shaw", $ 14.1 million ($ 45.7 million international).
3. "The lion king", 11.9 million dollars (33.8 million international dollars).
4. "The Angry Birds Movie 2", $ 10.5 million ($ 19.4 million international).
5. "Frightening stories to tell in the dark", 10.1 million dollars.
6. "47 Meters Down: Uncaged", $ 9 million.
7. "Dora and the Lost City of Gold", $ 8.5 million.
8. "Once upon a time in Hollywood", $ 7.6 million.
9. "Blinded by the Light", $ 4.5 million.
10. "Art of Racing in the Rain", $ 4.4 million.
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