Spotify updates its family plan with real family features

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Spotify tinkers with his family plan

Photo credit: Unsplash

Spotify is upgrading its Family Plan subscription with new features that are, wait for it, family oriented.

Spotify is currently testing family plan features in Ireland again, with some improvements for parental monitoring. As part of the upgrade offering, for example, parents can configure an explicit content filter on their children's accounts, by blocking explicit content. Because the filter is protected by a password, only parent accounts can access this feature.

Spotify introduced its family plan in 2014 by allowing six people to share a monthly subscription of $ 14.99. But despite the fact that we speak of family package, so far, the subscription level had few family features. Spotify only requires that the six members of the "family" live in the same place, but this requirement has been easy to satisfy.

The loose restrictions led to widespread sharing of Family Plan subscriptions with friends and acquaintances. After years of abuse, Spotify has made stricter intellectual property controls to crack down on fake families.

In Spotify's second quarter earnings report, the company even blamed the sharing of accounts for a drop in revenue. A recent report showed that revenue per listener has been falling since 2015, in part due to gaming accounts. Spotify knows it and is considering raising the price to compensate.

The streaming service has recently tested an increase in the price of the family package in Norway – but the change has largely gone unnoticed by price-insensitive Norwegians. Spotify is now testing rising prices in the rest of Scandinavia. Reports suggest that the price increase could reach 13% in this region, although Spotify declined to comment.

Scandinavia is a good benchmark for price increases because the service is firmly established in the region. On the whole, Scandinavian countries are also less price sensitive than other developing markets. The streaming giant therefore has more room to experiment.

Other packages offered by Spotify include a two-person package for $ 14 per month. But his main goal now is to create a more expensive and expensive family.

And that makes sense. At this point, Spotify desperately needs to do something before his family plan simply becomes a dead weight.

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