Herbal meat substitutes invade US grocery stores

(Reuters) – Herbal meat substitutes have garnered increasing interest from consumers, which has prompted a growing number of companies to enter the market in the hope of finding a place for their products in the competitive radius of supermarkets.

Consumers are increasingly interested in reducing their meat consumption in the face of growing concerns about risks to health, animal welfare and environmental risks.

Stimulated by the success of California-based Beyond Meat BYND.DE, veteran meat companies have also entered the market.

Consumers in US grocery stores have many options in the plant, with several companies considering deploying meat alternatives by the end of the year.

Here is a list of herbal products available in American grocery stores:

– Beyond meat: hamburgers, sausages, minced meat and pea protein crumbs, brown rice, sunflower seeds and mung beans are available in more than 53,000 retailers and restaurants in the United States. world. In the United States, the company's products are sold in most major chains, including Amazon's (AMZN.O) Whole Foods, Kroger Co (KR.N) and Albertsons Companies Inc ABS.N.

– Impossible Foods: A "bleeding" hamburger made from soy protein, the pie has only been sold to fast-food chains, including at Burger King, which is starting to sell " Impossible Whopper "nationwide this month. On July 31, the US company received approval from the Food and Drug Administration to sell its hamburger in grocery stores. Impossible said it's considering selling in some supermarkets in September, but declined to provide details on its launch in the retail business.

– Nestlé SA (NESN.SThe largest packaged food group in the world is looking to sell a pea-based vegetable pie called Awesome Burger under the American brand Sweet Earth in supermarkets and restaurants in September or October. The company already sells Awesome Burger at McDonald's (MCD.N) restaurants in Germany.

– Tyson Foods Inc (TSN.N): In June, the American meat producer launched its first line of vegetarian and mixed protein, including vegetarian nuggets, beef protein and pea protein burgers, and chicken meat sausages and meatballs. and plants. The nuggets entered American grocery stores in the summer and hamburgers are scheduled for the fall.

– Maple Leaf Foods Inc. (MFI.TO): Greenleaf Foods, a subsidiary of the Canadian packaged meat producer, produces herbal burgers and minced meat under the Lightlife brand. It also owns the Field Roast brand, which makes herbal sausages, hamburgers, deli slices, meat loaves and roasts. The products are available in thousands of stores in the United States, including Whole Foods, Albertsons and Wegmans.

– Lost Foods: The chicken farmer, owned by family-owned Perdue Farms, has launched frozen chicken nuggets mixed with cauliflower, chickpeas and other vegetable proteins, with more products. mixed and potentially entirely herbal. The Perdue Mixed Plant range will be available at retailers by September.

– Smithfield Foods Inc .: The meat processing company of the Chinese group WH Group Ltd (0288.HK) launched a range of herbal burgers, meatballs, sausages and soy-based ground beef. Products will be available from Kroger Co, Sprouts Farmers Market Inc (SFM.O) and Target Corp (TGT.N) from mid-September.

– The Meatless Farm Co: The British meat substitute company has launched sausages, hamburgers and minced meat made from pea, rice and soy protein as part of an exclusive agreement with Whole Foods in the United States. United. Meatless Farm CEO Robert Woodall told Reuters that the company plans to manufacture in the United States and plans to launch at other retailers next year.