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Porsche announced today a partnership with Apple for infotainment options in its 100% electrical Taycan future. This partnership will allow users to stream Apple Music directly into the car using Taycan's integrated cellular connection.
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This partnership is apparently similar to what Tesla offers with Slacker in the US and Spotify in Europe. Those embarking on Taycan technology will benefit from three years of integrated cellular connectivity, which Apple Music will exploit (via CNBC).
Klaus Zellmer, President and CEO of Porsche Cars North America, said the Apple Music partnership is about "design" and shared values by Apple and Porsche:
"It's a question of innovation. It's a question of design. These are the values of the brand we share. That's why we were really excited when the project started, "Zellmer told automotive and technology journalists at a rally in Atlanta at the Porsche headquarters in the United States.
In addition to integrating Apple Music, the Taycan will also include Apple CarPlay. At this point, it is unclear whether Taycan's implementation of CarPlay will be wired or wireless, with the former requiring the iPhone to be connected to the car via Lightning.
"We have not left it out because we still feel it's a valuable addition to our overall portfolio," said Lars Buchwald, director of sales, marketing and operations at Porsche Connect. "Obviously, with Apple CarPlay, especially with a wireless phone, you can access your mail, your messages, you can make phone calls, etc."
This is the first time we've seen a manufacturer integrate Apple Music directly into a car's infotainment system. Tesla would explore the possibility of setting up Spotify in North America, but no timetable has been planned for this purpose.
The 100% electric Taycan Porsche will debut at the beginning of September. First orders should be delivered by the end of the year. Learn more about the Porsche Taycan is the complete guide at Electrek.
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