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Apple Inc. plans to roll out the Apple TV + movie and TV subscription service by November, as part of a campaign to reach $ 50 billion in service sales by 2020.
The company will present a small selection of shows, then expand its catalog more frequently over several months, said people familiar with the subject. A free trial is likely when Apple builds its library, said the people who asked not to be identified because the plans are not public.
The iPhone maker enters an increasingly busier field, led by pioneers of streaming Netflix Inc. and Amazon.com Inc. Over the next few months, Walt Disney Co., AT & T Inc. and NBCUniversal of Comcast Corp. among the growing number of viewers who cancel subscriptions on cable television or watch on mobile devices.
With its first foray into video subscriptions, Apple is analyzing different publishing strategies for broadcasts. The company plans to offer the first three episodes of some programs, followed by weekly payments, officials said.
Netflix tends to release whole seasons at a time for stuffing, but
HBO from AT & T and Disney's Hulu often publish episodes every week. The service will be launched worldwide in more than
150 countries.
Apple TV + will be one of the top five digital subscription services in Apple's portfolio, with Apple Music, the next Apple Arcade gaming service, Apple News + subscriptions and iCloud storage. The company also generates recurring revenue through products such as AppleCare Extended Customer Service and its bank-managed iPhone upgrade program. It will likely start making money from the Apple card, which has begun rolling out this month.
A spokesman for Apple declined to comment.
Apple has not announced any price for Apple TV +, but weighs $ 9.99 a month, which would correspond to Apple Music and Apple News +. Netflix and Amazon Prime cost as little as $ 8.99, while Disney + plans to look for $ 6.99 when it creates its service in November.
Apple is embarking on services to generate additional revenue from its broad base of iPhone, iPad, Mac and Apple Watch users. Consumers have been slower to replace equipment recently because of rising prices, market saturation, economic difficulties and lack of revolutionary new features.
The company could avoid a slowdown in revenue by getting users to subscribe to new services. Apple, based in Cupertino, California, could also potentially increase revenue by linking its services to the iPhone upgrade program, which allows customers to update their new models each year through monthly payment plans.
The first series of Apple shows will include "The Morning Show", "Amazing Stories" by Steven Spielberg, "See" with Jason Momoa, "Truth Be Told" with Octavia Spencer and a documentary series on "extravagant houses" called " Home ยป.
On Monday, the company released the second trailer of "The Morning Show", starring Jennifer Aniston, Reese Witherspoon and Steve Carell.
The TV service will be part of the Apple TV application, installed on the company's devices, and will also be accessible from third-party products, such as Roku TVs and Amazon Fire and Samsung TVs.
In the third fiscal quarter, services accounted for a record 21% of Apple's sales, while the iPhone continued to dive below 50% of the total.
Analysts have suggested that
Apple TV + could reach 100 million subscribers within five years, which would make it a major challenger for Netflix and Amazon.
The company is heavily committed to video, including about 300 million US dollars spread over two seasons of "The Morning Show," according to people close to the record.
It's only a fraction of what
Netflix should pass this year. Analysts predict that it will generate more than $ 14 billion worth of movies and TV shows.
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