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Google's Android software (GOOGL) will continue to dominate the global market for mobile operating systems. Android will also expand its market share. According to IDC, Android would own 85.1% of Google's global mobile operating system in 2018. Market share is expected to increase to 86.7% in 2019. By the end of 2023, Android will hold 87.1% of market of mobile operating systems. .
In contrast, Apple's share of the mobile operating system market will decline. According to iOS, Apple held 14.9% of the iOS mobile operating system. However, Apple's iOS share will fall to 12.9% by the end of 2023.
5G phones strengthen the dominance of Android
The arrival of 5G phones will be a major asset for Google's market share on Android, according to IDC. The 5G phones that you can buy now run the Android software. The list includes the Samsung Galaxy S10 5G (SSNLF), which T-Mobile (TMUS) and Sprint (S) already support on their 5G networks. However, Apple's 5G iPhones may not start arriving until next year.
Samsung is the world's leading smartphone company for years. The company has sold 290 million smartphone units in 2018, according to IHS Market figures. Huawei and Apple delivered 206 million and 205 million smartphones in 2018, respectively. Huawei also bases its smartphones on Android software.
T-Mobile and Sprint are merging their operations to enable them to rapidly deploy a national 5G network, according to CNET. According to a study by Ericsson, there is a strong demand for 5G connectivity worldwide. A previous study predicted 150 million 5G subscriptions worldwide by 2021. A new study predicts 1.9 billion 5G subscriptions worldwide by 2024. The rapid availability of 5G Android phones will therefore help to increase Android's market share.
Android supports Google's advertising activity
As we mentioned earlier, Android is important to the Google advertising industry. In general, Google apps are already installed on Android phones. Some applications, such as search engines and digital map applications, report money to Google through advertising. Therefore, we believe that a growing share of the Android market will help the Google advertising industry.
According to eMarketer, the global digital advertising market is expected to generate $ 333 billion in advertising revenue this year. On its own, Google will capture one-third or $ 103.7 billion of global digital advertising this year. Facebook will capture about 20% of global digital advertising dollars this year.
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