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Apple continues to use Shazam, the music recognition app acquired for $ 400 million in 2018. Earlier this month, Apple released its Music for Artists dashboard, which included information based on data from Shazam. Apple announced today that Shazam Data would also power a new Apple Music chart: the Shazam Discovery Top 50.
The painting will present a weekly world ranking of the 50 best moving artists and their trend, based on Shazam data.
The Shazam app has been downloaded a billion times and receives 20 million "shazams" per day – this is the number of times a user presses the button to identify a song being played. These shazams will now be used to identify tracks that are about to be evaded.
This type of metric is different from the one used by a traditional music board because it does not refer to the number of downloads, purchases, or streams of a song. It lends itself more to a better understanding of the artists in the making.
That said, the board can include a variety of songs at different times in their life cycle. The majority of them may be emerging artists, but some songs may experience momentum for other reasons. To rank on the chart, the song could show a tendency to move quickly in the Shazam charts, rapid growth, steady growth, or perhaps geographic growth, the company says. Or all the above.
The new Apple Music Board will feature popular music in the United States and more than 10 other countries.
This is not the first incursion of Shazam in the musical charts. Today, Shazam Online has a Top 200 list in the United States and other countries, as well as a top global ranking, as well as a 10-song "Discovery" track record for the United States and a smaller slot. -all other markets.
The Discovery Top 50 for Apple Music currently does not match the online version of the Discovery board, which may be related to the schedule of its updates.
The launch of the new card is yet another confirmation of why Apple wanted to integrate Shazam internally – not for its musical recognition trick, but for data acquired on trend music. This gives Apple another way to compete with Spotify, whose own Artist dashboard was dropped into beta in 2017, giving it a head start on service to enlightened artists and musicians.
The new Shazam chart is highlighted today in the Browse tab of the Apple Music app on iOS and Mac, and elsewhere in the app.
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