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YouTube is "finalizing its plan" to end targeted advertising on its main site for downloaded videos kids are likely to watch, according to a new report from Bloomberg. This measure could be intended to appease the regulators of the Federal Trade Commission who examined whether YouTube was violating the COPPA (Children's Online Privacy Protection) Act by collecting data and not protecting young users of privacy. the platform.
A study by Pew Research found that videos featuring children under 13 receive on average three times as many views as others.
In July, it was reported that the FTC had reached an agreement with Google on this. YouTube's parent company should pay a "multi-million dollar fine". But the exact terms of the agreement and the fine were not disclosed, under the supervision of the Ministry of Justice. things.
Last year, YouTube took action, such as closing comments on video clips featuring children and restrictive recommendations "on videos deemed to put children at risk", but consumer groups complained to the FTC that the company still did not do it. sufficient. (In recent weeks, YouTube has been developing family-friendly content recommendations.) The company has been encouraged to move all YouTube-targeted children's videos to the separate YouTube Kids site and app. But society (and creators) have stated that such a radical measure could have an impact on the entire platform community.
As Bloomberg Mark Bergen notes that it is unclear to what extent the videos are aimed at children, and the plan is already being criticized for the difficulties this would pose.
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