Cramer calls Estee Lauder "The Patriots' Exchange Equivalent"

CNBC's Jim Cramer on Tuesday likened a cosmetics company to one of the country's major sports franchises.

The Mad Money host has likened Estee Lauder CEO Fabrizio Freda to Bill Belichick, who led the New England Patriots to six Super Bowl NFL titles in less than two decades.

"He's the Bill Belichick cosmetics, he does the job, he does his job," said Cramer. "Estee Lauder is the stock exchange equivalent of the Patriots."

These comments come after the maker of makeup, fragrance and hair care products posted good results this quarter. The Estee Lauder stock price has risen more than 15% since last Wednesday's close. Shares traded at a record $ 206 on Tuesday.

While investors feared a softening of the bond market and that many "assume we're back in the booming city," portfolio managers released their funds from falling stocks during Tuesday's session, said Cramer. He pointed to McCormick's more than 4% drop in sales and the slight decline in TJ Maxx-parent TJX.

"I think it's crazy to switch between slowing stocks and their more cyclical compatriots – that's one thing only hedge funds can afford," Cramer said. "You'd better not try to play with these rotations – find the stocks of high quality companies where management understands the competitive landscape and knows how to take risks rather than becoming obsolete."

Estee Lauder is a slow stock, but Freda had the vision of a tunnel to shift attention to the distribution of shopping malls and department stores to the Internet and Ulta Beauty, one of the main channels of society, said Cramer. According to FactSet, sales in its skincare sector increased by more than 15% in June. The company expects sales growth of 8% in a full year, exceeding analysts' expectations by less than 7%.

Because of the company's new channels, Cramer said that Estee Lauder was not indebted to the misfortunes experienced by Macy's during his last quarter. The company could also have said that the demonstrations in Hong Kong had affected sales, he added.

"But Freda did not go there – he does not do that, he does not apologize, he saw the problems coming and avoided them, his team just recognized the habits of 39 purchase and used them to determine where the business was likely to be challenged, "said Cramer. "It is so that a company that sells ultimate discretionary products can thrive in an environment that everyone complains about."

Estee Lauder has a market capitalization of $ 73.2 billion.