THX redoes the iconic "Deep Note" trailer

THX commemorates its 35th anniversary with a remake of the iconic "Deep Note" trailer that has been enticing moviegoers since its debut with the film's premiere Star Wars: Episode VI – The Return of the Jedi back in 1983.

Designed to deliver "a deeper immersive audio experience" while honoring THX's rich Hollywood legacy, the new 60-second trailer is available to THX Cinema Certified Partners in 4K with immersive object-based sound and three dimensional THX Spatial Audio for playback. on ordinary headphones. The cinema version has been remastered to produce "rich, rich brightness, contrast, clarity and rich colors" for playback in theaters with THX Ultimate Cinema.

THX also appealed to fans to name the new trailer with the launch of a Twitter Poll where they can vote on the four names running: Emerge, Genesis, Transform or Evolve. (Frankly, we think they should have included an option "suggest a name" …)

"We are a sign of appreciation for THX fans and a bridge to new fans. We're offering this trailer in THX Spatial Audio with an immersive preplaced sound, "said Min-Liang Tan, CEO of THX. "We've hired brilliant and imaginative people to create a great audio-video experience, generating overall appeal, that looks and sounds the best possible and can be enjoyed where and when people want it – at the theater, at home or at home. moving. from any mobile device. "

Listen to the new THX trailer in 4K.

To provide an immersive headphone experience, the company used THX Spatial Audio post-production mixing tools to create a "full sphere" multidimensional sound "from all directions."

"Our goal with this piece is to extend the legacy that has inspired us as young people in movie theaters," said Ben Rosenblatt, executive producer of the trailer and co-founder of American Meme. "When I was a kid, I was amazed by the THX Deep Note trailer and I was coming back to the movies again and again just to see it, which inspired me to pursue careers." that I have in Hollywood today. We hope we will take this extra step beyond the originals to open minds and inspire a new generation. "

Micho Rutare, writer and director of the trailer and co-founder of American Meme, added, "We hope this trailer will awaken people's imagination. We want to take the audience on a journey, in less than a minute, that refreshes the iconic THX brand for the millennial generation and introduces the public to the immersive entertainment experience available with this new technology . "

Read about the making of the new trailer here.

Click here to read "Finding Deep Note: The Story Behind THX's Famous Sonic Swell", our 2015 interview with the composer of the original Deep Note, Dr. James "Andy" Moorer.